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Google has launched its new mobile payments platform — Pay With Google — designed to simplify the purchasing process on Android devices.
Google has launched its new mobile payments platform — Pay With Google — designed to simplify the purchasing process on Android devices.

Google launches new mobile payments platform

MARKETING NEWS

Retailtouchpoints - Oct 30th 2017, 13:39

Google has launched its new mobile payments platform — Pay With Google — designed to simplify the purchasing process on Android devices. 

The tech giant first unveiled the Google Payment API in May 2017, designed to let consumers pay in-app or online with any verified credit or debit card saved to their Google Account. With the cards saved, users can skip through the often arduous process of filling out payment details during mobile checkout, and instead just click on the card they want to use. Google sends the retailer the shopper’s payment info and shipping address using the information from their account.

With mobile checkout remaining a significant speed bump in the shopping experience, retailers must take every step possible to streamline the process and increase conversions. Google is helping through partner integrations; the tech giant already is collaborating with 40+ payment providers such as PayPal’s Braintree, Stripe, Vantiv, Worldpay, Adyen and Groupe Paysafe.

Retail developer teams can implement the Google Payment API with just a few lines of code with no transaction fees.

In the future, shoppers will be able to leverage Pay with Google's artificial intelligence to send person-to-person payments via Google Assistant.
© Retail TouchPoints. 

Read more about: mobile | google purchases | google | ecommerce

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