Google launches purchases on Google program
By Daniela Forte - Jun 5th 2017, 15:23
Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. At the moment it’s a mobile-only feature of product listing ads (PLAs) that allows shoppers to buy on Google from participating merchants.
Inc. reported that while there hasn’t been a formal announcement about the program, the option appears as a program in Google’s Merchant Center.
Users of the site can now see a “Purchase on Google” block. It includes text that helps shoppers easily purchase on Google, driving both conversions and new customers.
Merchants participating in the program have the option to display a “Buy on Google” button on top of the product ads. At this point it’s only available on Android devices. Users with Google Wallet who click “Buy on Google” can purchase the product from a Google-hosted landing page.
While Purchases on Google has been around since 2015, the beta program is just starting.
In a blog post, ChannelAdvisor CEO David Spitz said, “The distinction between advertising channels and transactional channels is blurring. Purchases on Google is a reflection of the evolving future of ecommerce and the important role of mobile. The goal for online retailers is to be in front of as many shoppers as possible and these transactional product ads should help them do just that.”
Spitz also said that as a feature of PLAs, purchases on Google’s pricing model will remain cost-per-click. When a shopper clicks on a PLA with “Buy on Google” text, the shopper is taken to a retailer-branded checkout page hosted by Google.© 2017 Access Intelligence
Make your contact centre your epicentre for e-commerce
12/09/2019 - 11:47
Many companies realize the opportunity to develop and leverage their e-commerce prospects, but in fact, there is an even greater opportunity to make the contact centre the ‘central command’ behind e-commerce and bring this revenue-building stream into the customer experience line of fire.
Online shopping business to shake up retail sector
12/09/2019 - 09:40
Allsale Club is a members-only online shopping business that aims to save consumers money on everything from everyday branded items to luxury items.
Alibaba set for new era as flamboyant Jack Ma departs
11/09/2019 - 09:33
Alibaba chair Jack Ma has stepped down from the Chinese group, leaving his handpicked successor a daunting task of steering the $460bn juggernaut at a time when the market for its core e-commerce business has slowed sharply.
Lego's sales bounce back with the help of Marvel superheroes
04/09/2019 - 09:11
Models of superheroes and villains from Marvel’s Avengers movies helped lift first-half sales at Lego, as the Danish toymaker continued its turnaround drive with investments in China, India, the internet and new stores.
Study shows women prefer online shopping
03/09/2019 - 13:16
Women prefer shopping online. If you're a woman then this is no surprise at all. According to a report by specialist digital agency Reprise, South Africa’s eCommerce industry, while still in its infancy, is showing strong growth thanks to high mobile penetration, secure payment options and changing spending habits.