Advertise with

Google Shopping report reaffirms that the future is mobile.
Google Shopping report reaffirms that the future is mobile.

Google Shopping report reaffirms that the future is mobile


By Elias Jashan - Apr 4th 2018, 08:36

A new report has shown that Google Shopping is the still the key marketing and shopping platform for retailers selling online and that shoppers are completing high-value purchases on mobile devices. 

According to the 2018 Google Shopping Benchmarks Report by Sidecar, total revenue within Google Shopping increased 64 percent from 2016.

Mobile revenue increased 19 percent year-on-year and accounting for 36 percent of total revenue in 2017, thanks to retailers improving their mobile experiences so customers could be more comfortable with shopping through Google Shopping.

Meanwhile, the desktop-to-mobile conversion path climbed by 259 percent year-on-year.

“One of the most significant Google Shopping trends we saw in 2017 was consumers’ willingness to complete higher value purchases on mobile, with mobile average order values growing 23 percent over 2016,” Sidecar senior analyst Steve Costanza said.

“While conversion rates on mobile still lag behind desktop, consumers are getting more comfortable purchasing a wider array of products on mobile.”

The report, which studied more than 300 US retailers to benchmark their annual performance in Google Shopping, also shows that retailers can learn the search terms from their customers that are the best fit for their goals and budget.

“Capitalising on the shifts — such as mobile’s growing role in purchasing — requires constant tracking, agility, and a holistic mindset,” Sidecar chief executive Andre Golsorkhi said.

“Retailers will sharpen their competitive edge by better understanding the interaction between search activity and shopping trends not only within e-commerce channels like Google Shopping but across them as well.”
Retail Gazette 

Related News

SA "Black Friday" sales expected to rise 30% year-on-year
18/10/2019 - 12:50
South African businesses have begun preparing for what looks to be another bumper Black Friday trading day, with sales predicted to be up 30 percent from last year, online largest payment service provider PayGate said.

Pick n Pay unveils its revamped "On Nicol" flagship store
18/10/2019 - 10:59
Pick n Pay’s flagship store On Nicol officially welcomed customers after a comprehensive revamp. The refurbished store has an exciting array of new offerings with the very best in retail concepts developed in South Africa and from around the world. Customers can expect an enhanced fresh food experience, a huge focus on product quality, a much-improved range, innovative third-party services, and refreshed customer service.

Consumers are pushing transformation in the retail industry
18/10/2019 - 10:54
Hearing from some of the best speakers in the retail industry, 480 minutes of thought-provoking and relevant insights, amazing networking opportunities and the exchange of ideas. The realisation that the retail sector is rapidly changing and to survive and ensure sustainability, businesses need to evolve – it is no longer a ‘nice to have’ – it’s a necessity – this was the 2019 SACSC Congress.

Marks & Spencer targets new store concept in bid to drive growth
18/10/2019 - 10:18
For a taste of CEO Steve Rowe’s ambitions to transform Marks & Spencer Group (M&S), look no further than its newly refurbished shop in London’s Clapham neighbourhood.

Food garden provides sustenance and jobs in rural community
18/10/2019 - 09:45
Community food gardens are often started to provide fresh vegetables to underprivileged people living in rural areas, but in many cases, these small-scale farms also offer employment in places where jobs are hard to come by.