Advertise with fastmoving.co.za
 
 

Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day.
Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day.

Häagen-Dazs releases new ice cream flavour for Valentine’s Day

MARKETING NEWS

By NewsDesk - Feb 12th, 10:30

Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day. 

The limited-edition Cherry Blossom ice cream is made from milk and fresh cream blended with Sakura extract, cherry blossom flowers and a swirl of cherry sauce.

To help the new ice cream stand out, Häagen-Dazs commisioned British designer Kitty McCall to create a unique packaging design, which incorporates colourful floral details with the pink tub.

Arjoon Bose, head of marketing for Häagen-Dazs, said: “We are going through a very exciting time at Häagen-Dazs, which kicked off with our major brand reset last year."

“This limited-edition flavour epitomises what the relaunch is all about – exciting, adventurous flavours that appeal to a more diverse, younger millennial demographic, without alienating our loyal generation X customer base."

“The launch of Cherry Blossom is timed to capitalise on Valentine’s Day and, with its romantic pink hue and floral packaging, it will have great on shelf standout in store.”

The limited-edition Cherry Blossom flavour is available exclusively from Ocado for a limited time, with a suggested retail price of £4.20.
© FoodBev Media Ltd 2017 

Read more about: industries | häagen-dazs | food | dairy

Related News

Plastics Industry helps South Africans save water and deal with drought impact
15/02/2018 - 11:50
It was once said that innovation is not born from a dream but from a struggle. As a nation facing the impact of drought and water shortages in many of our provinces, this sentiment has proven to be particularly true for the South African plastics industry.

Twinings invests to improve lives of tea workers in India
14/02/2018 - 15:51
Associated British Foods-owned Twinings has announced a further five years of funding for its partnership with Unicef, with the aim of enhancing the lives of children and women living on tea estates in Assam, in north-east India.

Food trends could drive production decisions
14/02/2018 - 11:01
The agricultural sector is about producing, processing and marketing food and fibre to consumers. Although the natural fibre side of agriculture should never be neglected, the largest portion of the sector remains the production of various food products.

Lindt & Sprüngli invests $32m in Olten cocoa mass facility
02/02/2018 - 13:28
Lindt & Sprüngli has announced it will invest CHF 30 million ($32 million) to expand the production capacity of its cocoa mass factory in Olten, Switzerland.

Bureau Veritas unveils state-of-the-art microbiological laboratory in Cape Town
03/11/2017 - 09:43
Bureau Veritas, the renowned international accreditation, testing and analyses global giant, today unveiled their technologically innovative, state-of-the-art microbiological laboratory in Brackenfell, Cape Town.