Advertise with fastmoving.co.za
 
 

Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day.
Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day.

Häagen-Dazs releases new ice cream flavour for Valentine’s Day

MARKETING NEWS

By NewsDesk - Feb 12th 2018, 10:30

Ice cream company Häagen-Dazs has launched a new limited-edition Cherry Blossom ice cream for the UK market in the run-up to Valentine’s Day. 

The limited-edition Cherry Blossom ice cream is made from milk and fresh cream blended with Sakura extract, cherry blossom flowers and a swirl of cherry sauce.

To help the new ice cream stand out, Häagen-Dazs commisioned British designer Kitty McCall to create a unique packaging design, which incorporates colourful floral details with the pink tub.

Arjoon Bose, head of marketing for Häagen-Dazs, said: “We are going through a very exciting time at Häagen-Dazs, which kicked off with our major brand reset last year."

“This limited-edition flavour epitomises what the relaunch is all about – exciting, adventurous flavours that appeal to a more diverse, younger millennial demographic, without alienating our loyal generation X customer base."

“The launch of Cherry Blossom is timed to capitalise on Valentine’s Day and, with its romantic pink hue and floral packaging, it will have great on shelf standout in store.”

The limited-edition Cherry Blossom flavour is available exclusively from Ocado for a limited time, with a suggested retail price of £4.20.
© FoodBev Media Ltd 2017 

Read more about: industries | häagen-dazs | food | dairy

Related News

IoT offers fast, effective control of every business resource
12/02/2019 - 22:51
Internet of Things (IoT) continues to make inroads into South African industries, and it is not difficult to see why. The fact is that with IoT, businesses will always know where everything is, they will be able to keep track of even more data, everything will be faster and remote work will be even more feasible. Another fact is that challenges associated with this technology, like security, connectivity and a sound business plan, are largely being addressed.

Brimstone to review Clover acquisition after boycott threats
08/02/2019 - 09:35
JSE-listed Brimstone said that it is reviewing its participation in a consortium seeking to acquire dairy producer Clover, due to protests over the participation of an Israeli company.

Mergers & acquisitions: How to manage growth with the right brand architecture strategy
14/01/2019 - 13:30
According to Reuters, there were over 50,000 merger & acquisition (M&A) deals announced in 2018. By May, R26.6-trillion had been spent on M&As, more than seven times SA’s annual GDP.

AB InBev to make Budweiser in the UK using renewable energy
08/01/2019 - 08:37
AB InBev’s Budweiser beer in the UK will be brewed with 100% renewable electricity thanks to a new deal with solar energy firm Lightsource BP.

SA food and non-alcoholic beverages inflation unchanged
20/12/2018 - 15:33
South Africa’s food and non-alcoholic beverages inflation has bottomed out and will begin an upward cycle in the coming months, supported by an increase in agricultural commodities prices. The headline number will probably increase marginally as we expect the uptick in cattle and sheep slaughtering activity to contain meat price inflation at fairly lower levels in the near term which will, in turn, influence the overall increase.