Heineken chooses Bulletproof for Strongbow packaging
Packaging Business Review - Jun 27th 2012, 14:18
An exploding fruit photography with an embellished arrow form constitutes Bullletproof's new look.
Strongbow brand manager Lucy Harman claimed Bulletproof has instilled the design elements needed to create an iconic brand to consolidate its brand position and consumer appeal.
"The brand icon is modern and dynamic whilst retaining a link with the past, reflecting the brand's strong, masculine image." added Harman.
Bulletproof design director Tony Connor said the brand marque duality and cut-through product taste and the brand heritage are depicted through the archer who is confident with a crafted overhead amid the strong gold and black colored themes.
Carlsberg buys stake in China's Chongqing
06/12/2013 - 09:00
Copenhagen/Shanghai - Danish brewer Carlsberg upped its stake in China's Chongqing Brewery to 60 percent, strengthening its foothold in the world's largest beer market by volume, and hopes to further increase its holding, the latter said.
China's wine deal in SA
06/12/2013 - 08:49
Cape town - Following on China’s recent significant investments in the French wine industry, especially in Bordeaux, they have also made their first investment in the South African wine industry.
Liquor producer receives award for corporate support in Ghana
05/12/2013 - 11:04
Indigenous liquor production giant, Kasapreko Company Limited, has been awarded for promoting festivals in Ghana. The company was adjudged the award at this year's National Tourism Awards held at the State Banquet Hall in Accra.
EU eyes ban on SA citrus imports
19/11/2013 - 08:37
Johannesburg - The EU is preparing a ban on South African citrus imports that could take orange juice off Europe’s breakfast tables next summer and sour efforts in Brussels to broaden trade with Africa’s biggest economy.
R13bn Adcock deal faces threat
12/11/2013 - 09:39
Johannesburg - Chile's CFR on Monday threatened to pull out its R13.48bn (at Monday's rand/dollar exchange rate) deal to buy drug maker Adcock Ingram if it does not win support from the state pension fund that ranks as Adcock's biggest shareholder.