Advertise with fastmoving.co.za
 
 

Omnichannel ‘is key for retailers’
Omnichannel ‘is key for retailers’

Omnichannel ‘is key for retailers’

MARKETING NEWS

bdlive.co.za - Feb 13th 2015, 09:57

Redesigning "omnichannel" supply chain had to be a priority for consumer goods companies and retailers for them to remain relevant to the consumer and their shareholders, an EY/ Consumer Goods Forum survey said. 

Omnichannel is meant to engage customers and encourage a sale, whether a consumer is in a retailer’s store or using a tablet computer, phone, or PC. The online shopping segment in SA is small and largely focused on the non-food market, but a growing number of consumers are turning to the internet to browse and shop.

"Getting to know your consumer and striking the right balance between agility and efficiency is at the heart of omnichannel but this is not an overnight process and could require an overhaul of everything from corporate structures to IT systems," said Derek Engelbrecht, retail & consumer products sector Leader at EY.

Retailers such as Foschini Group, Mr Price, and Woolworths have omnichannel strategies, highlighting the growing trend towards capturing online trade in a bid to grow market share.

From DFM Publishers (Pty) Ltd 

Read more about:

Related News

Multi-million rand Rustenburg Mall underway
09/09/2019 - 11:07
Rustenburg shoppers can look forward to a brand new shopping centre – Rustenburg Mall – set to introduce its first phase in April 2021.

Introducing the Cape Fine and Rare Wine Auction
23/08/2019 - 10:07
With the world market increasingly focused on the fine and rare wines from South Africa, the Cape Winelands is in a stronger position than ever to showcase its fine wine investments. This year, the Cape Winelands is proud to host its first-ever Cape Fine & Rare Wine Auction, an evolution of the historic Nederburg Auction in 1975.

Boost for SA's economy as China lifts its beef ban
07/08/2019 - 09:10
Within one month of the meeting between President Cyril Ramaphosa and President Xi Jinping at the G20, China has announced that it is lifting the ban on South African beef exports to China. This will be a major boost to South Africa’s economy given that China is the largest consuming market for South African beef and related products.

South Africa’s economy ‘doesn’t have a long time’
02/08/2019 - 12:57
South Africa’s outlook has been dealt several heavy blows following Eskom’s financial results, and the latest unemployment data, which has raised the question: where to from here?

Inducing consumer paralysis: how retailers bury customers in an avalanche of choice
01/07/2019 - 10:35
Do you think you are paying more than you should for energy, banking, insurance, internet, and phone services? You are not alone, and you are probably right.