Advertise with fastmoving.co.za
 
 

Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges.
Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges.

Pernod Ricard Global Travel Retail appoints Golin Hong Kong

MARKETING NEWS

By Sharon Kwok - Jul 9th 2018, 14:35

Pernod Ricard Global Travel Retail has appointed Golin Hong Kong to lead the PR restage of one of its core brand’s ranges. 

In a competitive pitch, Golin won “because of its strategic thinking and quality of planning and proposal,” the press release said.

Commenting on the appointment, Jane Morgan, Managing Director for Golin said:”Global travel is a part of Golin’s DNA so we are thrilled to be working with Pernod Ricard Global Travel Retail on this project. We work with the company in Hong Kong currently so to take this relationship even further is a real win for us.”

Golin currently works with many APAC hubbed clients, but this is the second MNC client that Golin Hong Kong now hubs globally.

Morgan said: “It shows our strength in client relationships, multi-market understanding and industry expertise. We are looking forward to developing creative content and being part of the team that understands the consumer journey, so we can drive interest and ultimately sales.”

Golin Hong Kong will be leading up to six markets across the world including the UK and the US. More information about the partnership will be followed.

marketing Interactive 

Related News

The problem with influencer marketing
13/06/2019 - 15:16
Brands looking to embark on or develop an influencer marketing strategy need to think carefully about their choice of person and how believable the message is. That warning has been sounded by Anne Dolinschek, founder of specialist agency Nflu#ntial.

SA stokvels collectively save R44bn annually
11/06/2019 - 16:04
A total of R44 billion is collectively saved in 820 000 stokvels in South Africa annually, with more than 11 million South Africans being members of stokvels, according to Nedbank research.

Six steps to successful customer relationship management
11/06/2019 - 15:24
More than ever, businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.

Brand champions, ambassadors and advocates
11/06/2019 - 14:55
Paying people to promote brands has long been a contentious – and confusing – issue in the industry. There is confusion around the terminology, what they’re actually called, and controversy and cynicism about whether it’s an effective way to market a brand or not.

All systems go for Atteridgeville R1.2bn Capital Mall
10/06/2019 - 15:48
The much-anticipated R1.2 billion Capital Mall in Atteridgeville will go ahead despite efforts to halt its construction on the basis that it would “cannibalise” smaller shopping centres in the vicinity.