SA’s favourite retailers announced in the 2019 Sunday Times/Sowetan Shopper Survey
Samantha Pugh PR - Sep 5th, 13:43
Shoprite has once again been named as South Africa’s favourite retailer according to the results of the 2019 Sunday Times/Sowetan Shopper Survey.
Now in its 12th year, the survey - conducted by Kantar - serves as a guide of consumer perception towards local retailers. While Shoprite maintained its top spot by winning the Grand Prix for overall best retailer, Clicks and Pick ‘n Pay came 2nd and 3rd respectively – switching their positions from 2018.
Eben Gewers, Head of Advertising at Tiso Blackstar Group says: “We remain committed to delivering market research that has become the yardstick by which retailers measure their impact and relationships with customers. It’s essential for retailers to understand what makes consumers tick, but also what their competitors may be doing differently to warrant shopper attention.”
A total sample of 2,750 respondents were surveyed in face-to-face interviews, across seven major metropolitan areas, as well as non-metropolitan areas across the country. Kantar used random suburb sampling among all racial groups, with an equal split of male and female adults aged 18 years and older. In order to arrive at the top retailers in SA, overall brand familiarity and awareness were measured alongside brand-user experiences and interactions, non-user perceptions, and brand presence in the market. The combined result of these factors, using a non-proprietary algorithm, produced the winning retailers.
Here are the 2019 Sunday Times/Sowetan Shopper Survey category winners:
Sunday Times/Sowetan Shopper Survey Category Winners
Furniture Stores - Mr Price Home
Hardware Stores - Cashbuild **
Health and Beauty Stores - Clicks **
Pharmaceutical Outlets - Clicks **
Entertainment, Music and Book Stores - Musica
Men's Clothing Stores - Markham
Shoe Stores - Woolworths
Women's Clothing Stores - Mr Price
Electronics and Household Appliances Stores - Game **
Wholesalers - Makro **
Home Accessories and Décor Stores - Mr Price Home **
Grocery Stores - Shoprite **
Jewellery Stores - American Swiss
Tyre and Auto Fitment Centres - Tiger Wheel & Tyre **
Liquor and Bottle Stores - Tops at Spar **
Sports and Outdoor Stores - Totalsports **
Telecommunications Stores - PEPcell
Kids and Baby Clothing Stores - Woolworths **
** Winner of category in 2018 as well.
The complete results of the 2019 Sunday Times Sowetan Shopper Survey will be published in a supplement accompanying the Sunday Times on 8 September 2019.
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