Advertise with fastmoving.co.za
 
 

Shoprite has once again been named as South Africa’s favourite retailer according to the results of the 2019 Sunday Times/Sowetan Shopper Survey.
Shoprite has once again been named as South Africa’s favourite retailer according to the results of the 2019 Sunday Times/Sowetan Shopper Survey.

SA’s favourite retailers announced in the 2019 Sunday Times/Sowetan Shopper Survey

MARKETING NEWS

Samantha Pugh PR - Sep 5th, 13:43

Shoprite has once again been named as South Africa’s favourite retailer according to the results of the 2019 Sunday Times/Sowetan Shopper Survey. 

Now in its 12th year, the survey - conducted by Kantar - serves as a guide of consumer perception towards local retailers. While Shoprite maintained its top spot by winning the Grand Prix for overall best retailer, Clicks and Pick ‘n Pay came 2nd and 3rd respectively – switching their positions from 2018.

Eben Gewers, Head of Advertising at Tiso Blackstar Group says: “We remain committed to delivering market research that has become the yardstick by which retailers measure their impact and relationships with customers. It’s essential for retailers to understand what makes consumers tick, but also what their competitors may be doing differently to warrant shopper attention.”

A total sample of 2,750 respondents were surveyed in face-to-face interviews, across seven major metropolitan areas, as well as non-metropolitan areas across the country. Kantar used random suburb sampling among all racial groups, with an equal split of male and female adults aged 18 years and older. In order to arrive at the top retailers in SA, overall brand familiarity and awareness were measured alongside brand-user experiences and interactions, non-user perceptions, and brand presence in the market. The combined result of these factors, using a non-proprietary algorithm, produced the winning retailers.
Here are the 2019 Sunday Times/Sowetan Shopper Survey category winners:

Sunday Times/Sowetan Shopper Survey Category Winners

Furniture Stores - Mr Price Home
Hardware Stores - Cashbuild **
Health and Beauty Stores - Clicks **
Pharmaceutical Outlets - Clicks **
Entertainment, Music and Book Stores - Musica
Men's Clothing Stores - Markham
Shoe Stores - Woolworths
Women's Clothing Stores - Mr Price
Electronics and Household Appliances Stores - Game **
Wholesalers - Makro **
Home Accessories and Décor Stores - Mr Price Home **
Grocery Stores - Shoprite **
Jewellery Stores - American Swiss
Tyre and Auto Fitment Centres - Tiger Wheel & Tyre **
Liquor and Bottle Stores - Tops at Spar **
Sports and Outdoor Stores - Totalsports **
Telecommunications Stores - PEPcell
Kids and Baby Clothing Stores - Woolworths **

** Winner of category in 2018 as well.

The complete results of the 2019 Sunday Times Sowetan Shopper Survey will be published in a supplement accompanying the Sunday Times on 8 September 2019. 

Related News

Chinese spending hits record high on Singles' Day
13/11/2019 - 13:53
Chinese consumers spent a record amount on Alibaba platforms on Monday during the annual “Singles’ Day” buying spree, the world’s biggest 24-hour shopping event, which was launched with a glitzy show by US singer Taylor Swift.

Spar sees big jump in profit as consumers turn to store labels and alcohol
13/11/2019 - 11:43
Listed retailer Spar has published its financial results for the full year ended September 2019, reporting an 8.4% jump in revenue, with operating profits up 7.2% despite tough conditions across its operations.

What does the Retail Customer of the Future look like?
13/11/2019 - 09:28
Today’s retailers face a difficult challenge. Online shopping is attracting consumers to the convenience of desktop browsing, and away from the buzz of brick and mortar stores.

Woolworths boosts Earth Friendly range and launches plastic alternative products
12/11/2019 - 14:01
More than ten years ago, Woolworths pioneered its own label of eco-friendly products in South Africa with the launch of its Earth Friendly range of household cleaning products.

Sales at Truworths Africa outperform its UK business
12/11/2019 - 13:24
Truworths, which was forced to write down its UK business by a third recently, said that retail sales in that country were flat in the 18 weeks to November 4, although its African operations performed better.