South African wine bottles get 'smart'
MARKETING NEWS
www.southafrica.info - Sep 23rd 2011, 14:28
South African website wine.co.za is offering free QR-codes - codes that can be read by smartphones - to local wine estates for use on their bottles, giving consumers quick and easy access to information about the wine on the internet.
QR-codes (Quick Response Codes) are a kind of barcode that is printed on a product or label, which can then be photographed and interpreted by a smartphone. They usually contain links to enable easy access to websites, negating the need for consumers to have to type in long addresses or URLs.
"By placing a QR-Code on say a back label, a wine producer can supply much more detailed information about their wine, directly to the consumer, at the time of purchase," wine.co.za said in a statement this week. "In the case of wine.co.za, we have already created a mobi-page for every wine in our extensive database.
"This page will present the full technical analysis, tasting notes, accolades, contact details of the producer."
Adding value to marketing
According to wine.co.za, Wines of South Africa recently requested producers to take a look at QR-Codes as they add huge value to marketing wines, at very low cost, and with the free QR-Codes the cost remains very low.
All wine producers need to do is to ensure that their information is kept up to date on wine.co.za
To check out QR-Codes in action, go to www.wine.co.za/mobi and select a winery name to show a list of wines that wine.co.za has generated QR codes for.
Then use your cell phone's barcode reader to "photograph" that image. A web page will appear on your browser with everything about the chosen wine.
Many smartphones come preloaded with QR-code readers. Otherwise, QR-code readers can be downloaded from the native "app" store.
Related News
Tiger Brands ups first-half earnings
22/05/2012 - 08:31
Johannesburg - South African consumer goods firm Tiger Brands [JSE:TBS] posted a modest rise in first-half earnings on Tuesday, helped by growth in its exports and international businesses as the domestic market remains subdued.
Unhappy Easter for chocolate fan
16/05/2012 - 07:41
Johannesburg - Retailer Pick n Pay agreed to change its labelling next year after a complaint over the amount of candy-coated chocolate buttons inside an Easter egg, the Advertising Standards Authority (ASA) said on Tuesday.
Tetra Pak Dairy Index identifies 2,7 billion consumer-opportunity for dairy industry
11/05/2012 - 14:25
New research from Tetra Pak, the global food processing and packaging company, has identified 2,7 billion low-income consumers in developing countries as the dairy industry’s next big growth opportunity due to an expected rise in prosperity, purchasing power and desire for packaged liquid dairy products (LDP).
Woolworths opens ‘trolley’ store
30/04/2012 - 09:14
Local high-end retailer Woolworths came one step closer in its bid to lure what CEO Ian Moir calls "trolley shoppers" away from rival Pick n Pay by opening its first supermarket on Friday.
Pioneer foods BEE deal takes chunk out of earnings
26/04/2012 - 09:29
The R160 million once-off, share-based payment charge that came into effect after phase two of Pioneer Foods’ broad-based black economic empowerment (BEE) transaction, could have an impact on the company’s interim results, which are scheduled for publication on May 21. The scheme was implemented in the third week of March
ZaPOP
