Advertise with fastmoving.co.za
 
 

Sunday Times maintains position as SA’s most read newspaper with 3.7M readers
Sunday Times maintains position as SA’s most read newspaper with 3.7M readers

Sunday Times maintains position as SA’s most read newspaper with 3.7M readers

MARKETING NEWS

Issued by Samantha Pugh, Pugh Public Relations & Corporate Communications on behalf of the Times Media Group - Apr 25th 2016, 11:16

Johannesburg - In the latest and final AMPS survey conducted for the publishing industry, core titles in the Times Media stable have continued to grow their audiences despite the -3.6% overall drop in newspaper readership in South Africa. 

AMPS 2015 reports that Times Media’s flagship title the Sunday Times continues as the most read newspaper in the country, having grown readership 6% year-on-year, with an audience of more than 3.7M readers. Business Day has also grown readership by 27% compared to the previous cycle.

Similarly, Times Media’s Eastern Cape titles have bucked the trend amongst dailies, where the segment has shown a 10% year-on-year decrease in readership. Readership of The Herald is up 3% in the past six months, and up 6% year-on-year. The Daily Dispatch has maintained the growth it achieved in the previous cycle, and has achieved a 17% increase in reported readership since AMPS 2014.

Trevor Ormerod, GM Group Sales & Marketing at Times Media says the AMPS 2015 data will continue to play a very important role for media planners and advertisers over the next 12 to 18 months, until the Establishment Survey data is published. “The good news is that titles like the Sunday Times and Business Day have continued to grow strong reading audiences, despite the rest of the newspaper sector showing a decline. We believe our success lies in the innovations we are making to build communities that engage with our titles.”

Although the AMPS 2015 data indicates a 23% decline in readership of daily newspaper The Times, this is largely attributed to Times Media’s strategy (announced in August 2015) to limit distribution of some newspaper titles to remove the costs associated with uneconomical circulation, and strengthen its core of high-yield readers.

“As a multi-platform publisher, Times Media is positive about the new metrics and methodologies that are being introduced by the Publisher Research Council. The aim will be to gain insight on engagement within our audience of readers. We are therefore passionately committed to innovations that drive engagement and create high-value communities in which our advertisers find traction,” concludes Ormerod. 

Related News

2019 Sunday Times Gen Next winners announced
14/06/2019 - 09:01
Nike was once again awarded as the Uber Cool Overall winner at the 15th Sunday Times Gen Next Awards, held in Sandton. It is the fifth year in succession that Nike has maintained the top spot in the survey conducted by HDI Youth Consultancy, which polls more than seven thousand South African youths between the ages of 8 and 23 on what they find on-trend and aspirational. Nike was also awarded as the Coolest Clothing Brand, the Coolest Footwear Brand, and continues to hold the Coolest Brand Slogan.

Competition Commission probes removal of cigarette brands from Spar
16/04/2019 - 14:32
The Competition Commission is investigating the removal of certain brands of locally-produced cigarettes from the shelves of Spar, according to the Sunday Times.

Sunday Times launches Reader’s Choice Travel Awards, invites brands to step on-board
11/02/2019 - 10:42
The Sunday Times is excited to announce the launch of its Reader’s Choice Travel Awards that celebrate excellence across all sectors of the travel and tourism industry in South Africa.

The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.

Black Friday offers: Sunday Times
23/11/2018 - 08:30
This Black Friday, you can get a recurring Sunday Times Digital monthly subscription – including all of the above PLUS access to Times Select, our digital daily edition published at 5am every weekday – for only R48 per month, which is 40% off the usual price of R80 per month.