Advertise with

Visa in deal with Borderfree
Visa in deal with Borderfree

Visa in deal with Borderfree

MARKETING NEWS - Jul 15th 2014, 09:38

New York- Visa has entered into an agreement with Borderfree, a leading international cross-border e-commerce solutions provider, to offer customers in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan, special promotions from retailers in the United States.

Borderfree, based in New York City, operates a technology and services platform that allows U.S. retailers to transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree’s customer portfolio includes Bloomingdale’s, Sears, Macy’s, Gilt, Elie Tahari and Neiman Marcus.

The partnership kicks off with a Neiman Marcus promotion that will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. Visa has partnered with almost 40 banks in the region to exclusively offer card holders of participating banks duty-free and free international express shipping of goods purchased in excess of US $100 through Aug. 20.

The promotion also extends to leading fashion retail brand Elie Tahari and Gilt, the online retailer that provides instant access to today's top designer labels at up to 60% off. Through Aug. 20, shoppers will have duty-free and free international shipping on orders of US $100 or more with Elie Tahari and free international shipping with Gilt on orders of US $100 or more.

“Visa is excited to engage with one of the leading e-commerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes,” said Karim Beg, head of marketing at Visa MENA. “Visa has been committed to growing its e-commerce footprint in the MENA region and this promotion with top US merchants such as Neiman Marcus, Elie Tahari and Gilt is a fantastic opportunity to reach out to the ever-growing base of online shoppers in the region.”From 

Read more about: visa | new york | middle east | borderfree

Related News

5 electronic payment security risks to watch out for this Easter period
16/04/2019 - 10:33
Consumers should not let their guard down this Easter period.

New York City boosts cigarette prices to $13 per pack
30/08/2017 - 09:19
New York boosted the minimum price of a pack of cigarettes by 24 percent to $13 (€10.80) and placed a cap on the number of tobacco sellers, part of the city’s biggest crackdown on smoking in more than a decade.

£300 million sought in damages as retailers take on Mastercard
05/06/2017 - 11:20
Retailers including a major supermarket chain are bringing legal action against Mastercard and Visa amid a processing fees row.

Zeekit launches app to virtually try on outfits before buying online or in-store
19/09/2016 - 14:26
NEW YORK - Zeekit, a B2C platform and mobile app that reinvents the way consumers browse, share and shop from their mobile devices, has launched an advanced virtual fitting room app for consumers and retailers.

Hundreds of retailers urge Congress to preserve swipe fee regulations
08/09/2016 - 12:19
More than 400 U.S. retailers have signed a letter to members of Congress, urging lawmakers to preserve the so-called “Durbin Amendment” to the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act.