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Online shopping is the new norm, not necessarily for the customer service perks or specials you receive from signing up for a newsletter, but because of the convenience.
Online shopping is the new norm, not necessarily for the customer service perks or specials you receive from signing up for a newsletter, but because of the convenience.

Why online shopping is the preferred shopping medium

MARKETING NEWS

By Shannon Ash, Rogerwilco - Aug 23rd 2018, 11:07

Online shopping is the new norm, not necessarily for the customer service perks or specials you receive from signing up for a newsletter, but because of the convenience. Time is essential for consumers who are already struggling to juggle work hours with family time, hobbies and chores around the house.
 

When e-commerce first started in South Africa, customers were incredibly sceptical of the process of having to submit personal banking details online in order to purchase a product. Today, with access to online platforms and applications, these services are more efficient and secure than ever before. Companies pride themselves on delivering a safe purchasing experience for their customers. With so many e-commerce platforms to choose from, the digital space is a world of adventure. But, it’s also a dangerous and risky playground if you haven’t done your research. ‘Where’ to purchase is just as, if not more, important as ‘what’ to purchase. Customers cannot submit their details without doing their research.

Love it or hate it, online shopping is here to stay

There is such a variety of online stores, with items that appeal to different target groups. Take women, for instance, they are more inclined to shop for fashion online than electronics or home supplies. While there has been a drastic increase in online sales, there will always be a reason to visit brick and mortar retail stores in person for certain items. Customers prefer to purchase items such as groceries in-store so that they can touch and judge the freshness and quality of the produce. However, with clothing and other luxury items, shopping online allows you to cut out the frustration and time spent waiting in long lines.

Well, that is only if the online process is seamless. There is plenty of frustration for the older generations when purchasing items online and having to enter their details. If, however, the e-commerce site that you’re purchasing from has a seamless check-out experience with a good customer service strategy or chatbot, you will be able to purchase something on your mobile device with ease. What a convenience.

Here are the pros of shopping online for the following items:

● Groceries
Shopping for groceries online will decrease your spendings as you’ll order exactly what you need and not shop when you’re feeling hungry. The grocery store experience is filled with impulse opportunities for customers, which therefore tempt you to overspend and go over your budget. Shopping in-store is also time-consuming, therefore with a click of a button, you can order your groceries and have them delivered right to your doorstep. What you spend on delivery could possibly be less than what you spend overspending in-store. Avoid wasting money and time by shopping online.

● Fashion and home decor
Some people don’t enjoy the rush of having to stand in a line to try on clothes or rush to the ‘on sale’ pile before anyone else arrives. These are all time-consuming activities when you could simply order what you like online and try on your delivery in the comfort of your own home. If you sign up for the newsletters of your favourite online stores such as HomeChoice, you will be the first to view their fashion fusion catalogue for 2018. The same goes for home decor. You see what you like and need for your home, and your purchase it. In-store shopping for decor opens up many doors to impulse buying.

● Technology and electronics
Most people who purchase electronic items online are inspired by online specials and sales. This industry has many of those. The online process is also easier than having to speak to someone in-store about the item’s features when you can simply view them online and make a decision based on the information you see. It’s a simple, effective process and you are provided with all the information you need before purchasing something. A good rule of thumb is to know what you want and click to purchase thereafter. Online shopping for electronics is not always easy when you’re uncertain of what you are looking for.

Final thoughts
There is no right or wrong way when shopping, it is all about your preferences and your accessibility to the resources you need to buy online. Overall, online shopping is the most convenient option and strongly favoured by customers across the globe, young and old. If you’re new to this, try your hand at online shopping and see just how beneficial it is. You’ll be blown away by the possibilities and ease-of-use.

 

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