Advertise with fastmoving.co.za
 
 

New mcommerce platform enables mobile order and pay in retail stores by leveraging existing infrastructure.
New mcommerce platform enables mobile order and pay in retail stores by leveraging existing infrastructure.

wiGroup mcommerce innovation helps drives on-demand retail trend in SA

MARKETING NEWS

wiGroup - May 15th, 13:45

New mcommerce platform enables mobile order and pay in retail stores by leveraging existing infrastructure. 

South Africa’s hyper-competitive hospitality and quick-service restaurant industry has just received a shake-up with the launch of Woolworths’ innovative NOW NOW concept, powered by mobile transacting technology specialists wiGroup. NOW NOW is built on a new mcommerce solution developed by wiGroup that enables on-demand mobile ordering and payment without disrupting any of the hospitality chain’s existing in-store processes.

According to wiGroup’s chief executive officer, Bevan Ducasse, customers can now order their desired product from their favourite retailer through a mobile app, removing the need to queue and bringing a new wave of convenience to the customer experience.

“Consumers choose the products they want and input how long they are likely to take before arriving at the store. In-store staff then process the order through the jobber app, pack the items in a specially marked bag, and add it to an express pick-up lane for collection. Our software enables customers to pay via their app by linking a relevant bank card; from there it’s one-click payment for each transaction. Our point of sale integrated platform then closes the transaction at the till meaning stores will experience no disruption to normal operations as the solution is implemented.”

Disruptive on-demand trend impacts global hospitality market
In the US and UK, mobile order and pay services are immensely popular: more than 20% of coffee giant Starbucks’ transactions are now done via mobile phone, with mobile order and pay accounting for 6% of total revenue. This has increased the transaction volume for the coffee chain by 15-20% and helped lift Starbucks’ revenue by 17% year-on-year between 2015 and 2016.

Locally, on-demand mobile ordering recently received a big boost with the launch of UberEATS in select suburbs in SA’s large metropolitan areas. “Services such as UberEATS are great for single-store or small-scale franchise businesses who need an innovative delivery service to complement their in-store offering. We’ve also seen the impact of a revamped Mr D mobile app experience. However, this is the first on-demand mobile order and pay solution for the large chain hospitality sector, and is custom-designed for stores that generally experience a large volume of foot traffic,” explains Ducasse.

Woolworths already live; more brands to follow
The first implementation of wiGroup’s new solution is with long-term client Woolworths, whose NOW NOW app launched in April. NOW NOW offers a Woolworths Cafe breakfast and lunch menu via an app at its flagship store in the Cape Town CBD, with the stores at The Silo at the V&A Waterfront and Mutual Park in Pinelands to be added soon.

Ducasse says: "We spend roughly 10% of our turnover every year on research and development on innovations linked to major local and international trends. The big trend right now is on-demand, and we’re seeing companies and brands scramble to add some form of on-demand offering to their customers. We’ve worked with our customers to jointly develop new solutions that can increase revenue, improve the customer experience, and build long-term brand loyalty. We believe the new mcommerce solution brings a much-needed competitive advantage to a highly-saturated market.”

wiGroup currently works most of South Africa's major retail chains, including Woolworths, NOW NOW, KFC, Dischem, Burger King, Shoprite Group, Nando's, Mugg & Bean, Pick ‘n Pay Group, Primi Piatti, Kauai, News Café, MassCash, Hungry Lion, Spur and Vida e Caffe.

For more information about wiGroup, please visit www.wigroupinternational.com

 

Read more about: wigroup | retail | mobile | mcommerce

Related News

Popping up is good for business
23/05/2017 - 15:39
There’s no better way to do market research than by putting yourself and your product out there on the street. If you sell like crazy, you can safely assume that people want what you have to offer. That’s how simple it should be, especially in these times of ‘lean business models’ as the necessary approach to starting up a business.

Verimark more than doubles its full-year profit
23/05/2017 - 11:43
South Africa’s market leading direct retail group, Verimark, today announced that despite the tough trading environment in the country, it delivered substantially improved results for the year ended 28 February 2017. A significantly higher dividend has been declared amounting to 11.3 cents per share, compared to 3.7 cents last year. The dividend yield at the year-end share price equates to 18,5%.

40% of online grocery purchases in UK made on mobile
23/05/2017 - 09:47
About 40 percent of all online grocery purchases made in the United Kingdom are done using a mobile phone. Online grocery shopping in the UK is also quite popular, as 7 percent of all grocery shopping is done online. That’s more than Spain, the Netherlands and the Czech Republic combined.

How machine learning is changing retail
22/05/2017 - 14:06
According to dunnhumby, the global leaders in customer science, machine learning will bring about changes of a similar scale or greater to that seen in the industrial revolution of the nineteenth century. But what effect will this have on our shopping experience?

Rupert's Richemont bets on duty-free
22/05/2017 - 13:10
Johann Rupert, the billionaire who controls Cartier owner Richemont, envisions a future in which humans are displaced by robots in the workplace and have all the time in the world to travel.