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Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide.
Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide.

Ackermans gives moms one less thing to worry about with new ‘My First Steps’ footwear range


Issued by 99c on behalf of Ackermans - Aug 27th 2018, 08:52

A child’s first step is a massive milestone for any family. Once those first few steps are taken, it is almost impossible to keep up with your little one as their curiosity to discover the world takes over.  

While exploring barefoot is encouraged in the early stages of a child’s development, there comes a time when their feet require protection from the elements. According to Durbanville Podiatrist Philip Carstens: “A parent needs to consider the growth allowance provided by a shoe. It is important to find a shoe that controls the heel, supports the arch of the foot and frees up the toes – critical considerations for when a foot is still developing.”

Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide. The range was carefully designed for toddlers and preschoolers on the move, allowing children to comfortably and safely explore, walk and play.

Lisa Jackson, Buying Manager at Ackermans, notes that in the world of a young child, everything is new and exciting, so it’s important to select footwear that keeps pace with their insatiable curiosity. “My First Steps shoes were designed with lightweight soles for flexibility, as well as easily adjustable fastening to provide a secure fit."

“The non-slip flexible outsole and padded ankle provide extra comfort and arch support to support a child’s first steps, while the shoe’s wide opening allows for easy access.”

Raynard Potgieter, Buying Director at Ackermans, adds that My First Steps is one of Ackermans’ most highly anticipated launches of the year in the kidswear category. “As a business, we are continuously looking for new ways to add value to the lives of our customers, and this range is another example of this."

“Good design is necessary to support a child’s healthy physical development, and we are glad that we can offer My First Steps to meet this important need.”

The My First Steps range is available at selected Ackermans stores across South Africa from September 2018. The shoes are available in sizes 2-5, and retail at R 119.95.


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