Advertise with fastmoving.co.za
 
 

Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide.
Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide.

Ackermans gives moms one less thing to worry about with new ‘My First Steps’ footwear range

RETAILER NEWS

Issued by 99c on behalf of Ackermans - Aug 27th 2018, 08:52

A child’s first step is a massive milestone for any family. Once those first few steps are taken, it is almost impossible to keep up with your little one as their curiosity to discover the world takes over.  

While exploring barefoot is encouraged in the early stages of a child’s development, there comes a time when their feet require protection from the elements. According to Durbanville Podiatrist Philip Carstens: “A parent needs to consider the growth allowance provided by a shoe. It is important to find a shoe that controls the heel, supports the arch of the foot and frees up the toes – critical considerations for when a foot is still developing.”

Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide. The range was carefully designed for toddlers and preschoolers on the move, allowing children to comfortably and safely explore, walk and play.

Lisa Jackson, Buying Manager at Ackermans, notes that in the world of a young child, everything is new and exciting, so it’s important to select footwear that keeps pace with their insatiable curiosity. “My First Steps shoes were designed with lightweight soles for flexibility, as well as easily adjustable fastening to provide a secure fit."

“The non-slip flexible outsole and padded ankle provide extra comfort and arch support to support a child’s first steps, while the shoe’s wide opening allows for easy access.”

Raynard Potgieter, Buying Director at Ackermans, adds that My First Steps is one of Ackermans’ most highly anticipated launches of the year in the kidswear category. “As a business, we are continuously looking for new ways to add value to the lives of our customers, and this range is another example of this."

“Good design is necessary to support a child’s healthy physical development, and we are glad that we can offer My First Steps to meet this important need.”

The My First Steps range is available at selected Ackermans stores across South Africa from September 2018. The shoes are available in sizes 2-5, and retail at R 119.95.

 

Related News

Hyde Park Corner celebrates 50 fabulous years with customers
14/10/2019 - 15:20
Hyde Park Corner is celebrating its golden anniversary with '50 & Fabulous’ celebrations that include exciting events, lucky draws, prizes, special offers, opportunities to give back, milestone exhibits and a whole lot more in October and November.

Retail apocalypse narrative might be over-exaggerated
14/10/2019 - 13:55
There are two sectors on the JSE that have fallen out of favour - Property and Retail.

Christmas is coming: 3 ways retailers can ensure a more profitable festive season
14/10/2019 - 10:29
According to Stats SA, retail figures for December 2018, showed an annual decline of 1.4% instead of the expected 2.1% growth. It seems like brick-and-mortar stores are battling against depleting footfalls and decaying consumer confidence.

Big Black Friday plans for Dion Wired, Builders and Game in 2019
11/10/2019 - 11:11
Black Friday has grown to be an incredibly important ‘shopping holiday’ for South African retailers with Game and Builders reporting a 24% and 33% sales increase over the period in 2018.

Temporary employment services offer a dynamic staffing solution to help the retail sector cater for the seasonal peak
10/10/2019 - 14:56
As we head into the final stretch of the year it is time to start gearing up for the added demands of the summer season. From factories and warehouses to retail outlets, the entire retail chain is under added pressure during this seasonal time of high demand. Temporary employment services (TES) can help all areas of the retail sector to cater to this peak with additional and flexi staff exactly when and where they are needed, with the right skills for the job, and none of the administrative headache of hiring permanent or contract staff.