Ackermans launches futuristic concept store
99c - Oct 16th, 16:17
Ackermans, one of South Africa’s longest-standing value retailers, launched its first technology-driven concept store in Sandton City, Johannesburg.
“We identified where we could add the greatest value to our customers, both in terms of convenience and through creating an exciting and dynamic in-store experience."
“We integrated cutting-edge technology across the various facet of our in-store experience, tactilely demonstrating the future of retail as seen through the Ackermans lens,” says Spencer Radebe, Operations Director at Ackermans.
The store features digitised screens to instantaneously communicate important information and in-store promotions. The introduction of an integrated point-of-sale system provides the retailer with consumer insights and purchasing trends, allowing for more personalised product promotions and advertising thus improving the overall customer experience.
Store of the Future introduces a Virtual Assistant in its self-help areas, which will allow customers to access value added-services, view deals and search for nearby stores, while account cardholders are able to access their personal details, available credit, and balances.
Designed in accordance with how an Ackermans’ customer typically shops, Store of the Future follows a departmental approach, through different ‘rooms’, each with its own personality. “Not only does this offer our customer greater convenience and ease of browsing, but it also enhances the sense of in-store theatre, facilitating story-telling.”
Known as one of Africa’s most iconic shopping experiences, the award-winning Sandton City mall proved to be the right size for this venture. “Sandton City offered the necessary space, infrastructure, and location to enable us to deliver on our vision.
“Our customers’ needs are evolving, and we are excited to be able to offer them an elevated and engaging in-store experience, whilst always maintaining the same value they have come to expect from us,” concludes Radebe.
Located on the lower level of Sandton City, customers can look forward to exciting in-store promotions for themselves and their little ones.
Find ‘Store of the Future’ at Shop L306, Sandton City Shopping Centre, 83 Rivonia Rd, Sandhurst, Sandton.
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