And the most compelling Christmas ad is... UK
ChainStoreAge.com - Dec 18th 2014, 09:48
New York - The Brits are no slouches when it comes to holiday advertisements.The competition between British retail giants to come up with the most compelling TV ad grows more intense every holiday season.
This year, the biggest initial buzz was created by Sainsbury, with its depiction of the famous Christmas truce on the battlefields of World War I.
However, in the home stretch, John Lewis has emerged as the winner.
Its holiday ad, featuring a little boy and his pet penguin (CGI animated), scored a whopping 84% on the emotionally compelling scale, which combines attraction, retention, engagement and impact (according to a study by tech company Realeyes, which measures facial reactions to gauge marketing effectiveness).
Sainsbury has lost its number-two slot to takeover target Asda
02/04/2019 - 15:29
Sainsbury has lost its status as Britain’s number two supermarket group by market share to takeover target Asda for the first time in four years, industry data showed.
New York City boosts cigarette prices to $13 per pack
30/08/2017 - 09:19
New York boosted the minimum price of a pack of cigarettes by 24 percent to $13 (€10.80) and placed a cap on the number of tobacco sellers, part of the city’s biggest crackdown on smoking in more than a decade.
Wholesale might be tempting, but are the grocers going to be led astray?
10/08/2017 - 15:05
2017 may have made wholesale improbably sexy for the grocers – the Tesco-Booker deal has lured its competitors into trying new things – but not all of them will succeed in the chase.
Relief as Sainsbury sales ease upward
12/01/2017 - 09:58
The British retailer brings its mostly miserable 2016 to a close with strong sales numbers, sending the stock up as much as 7%
Zeekit launches app to virtually try on outfits before buying online or in-store
19/09/2016 - 14:26
NEW YORK - Zeekit, a B2C platform and mobile app that reinvents the way consumers browse, share and shop from their mobile devices, has launched an advanced virtual fitting room app for consumers and retailers.