Asda partners with online performance marketing firm HookLogic - UK
ChainStoreAge.com - Nov 11th 2014, 09:20
London - Leading British retailer Asda has collaborated with ecommerce performance marketing company HookLogic to launch the company’s first venture into the European market.
As a result, brands can now benefit from featured product listings on retail sites thanks to HookLogic’s media solution, Retail Search Exchange (RSX), which allows brands to advertise across a network of leading ecommerce sites to increase product consideration among millions of active category shoppers.
HookLogic’s client roster includes Wal-Mart.
Chris Conway, senior director of Ecommerce at Asda, commented: “Following the success of Wal-Mart’s partnership with HookLogic in the US, it was an obvious decision for Asda to leverage the technology in the UK, recognising the importance of paid product listings for brands. This initiative will enable our brand partners to benefit from enhanced and proven advertising opportunities, while consumers receive highly relevant products via a seamless experience.”
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