Advertise with

Black Friday to be busiest shopping day of 2014 - USA
Black Friday to be busiest shopping day of 2014 - USA

Black Friday to be busiest shopping day of 2014 - USA

RETAILER NEWS - Nov 20th 2014, 10:48

California – Black Friday (Nov. 28) is expected to be the busiest shopping day of 2014. According to data from in-store analytics provider RetailNext, it will be followed in order by four days in December: Dec. 20, 21, 13, and 19. 

For the broader holiday period spanning November and December 2014, RetailNext predicts store traffic will be down 4% from the 2013 holiday period, while sales will be flat to 1% lower, conversions will be up 0.5% and average transaction value will rise 3.5%.

RetailNext feels that although November started off on a more difficult footing because Halloween fell on the Friday before the first holiday shopping weekend (the first Saturday in November, Nov. 1, saw sales down 10% on a 7.8% decrease in traffic), this will make for a particularly strong Thanksgiving weekend. RetailNext also anticipates a stronger Thanksgiving Day than the previous year, which may offset softer sales later on Thanksgiving weekend.

Given that Christmas falls on a Thursday this year, RetailNext expects a particularly strong post-Christmas period, (Dec. 26-28) compared to the prior year.

Related News

Takealot and Superbalist to launch new annual event - The Ultimate Checkout
18/07/2019 - 14:01
In line with international trends and following on the success of Black Friday, the Takealot Group is once again leading the charge with a first-of-its-kind shopping event in South Africa.

2 out of 3 South African consumers participated in Black Friday - consumer expert
11/04/2019 - 09:14
Data shows that 2 out of 3 South African consumers participated in Black Friday shopping at some point, according to Isana Cordier, sector head for consumer goods and services, corporate and investment banking at ABSA.

Is #BlackFriday affecting SA’s December retail trade?
19/03/2019 - 09:37
South Africa has seen the Black Friday sales phenomenon grow exponentially in recent years, quickly entrenching itself as a major calendar event on the local retail and shopping scene. The Black Friday sales bonanza, which takes place towards the end of November, is now bigger in SA than ever before. It is a boon for retailers, shopping centres and consumers. However, is Black Friday an emerging threat for the traditional December festive season sales boom?

Black Friday boosts November’s retail sales
16/01/2019 - 14:12
Consumers came under pressure in 2018, with the first VAT hike in two decades and steep fuel price increases.

A disappointing Black Friday for in-store retailers
20/12/2018 - 10:54
Most retailers had high expectations of bumper sales on Black Friday, November 23, but data from retail management platform Vend shows that that in-store retail spending decreased from 2017 with a 10% drop in spending and a 2% drop in sales volumes.