Builders Warehouse opens doors to new Boksburg store
Issued by Builders Warehouse - May 2nd, 14:39
In a constant drive to excite and inspire customers, Builders has developed a new store prototype which was debuted at Builders Warehouse Boksburg last week. The store not only features a new layout and look & feel, it has been relocated from its previous site, adjacent to the new location, giving it a total overhaul.
Bringing 15 170m2 of world-class retail floor and trade yard, the Boksburg store will be a benchmark for all new builds and renovations across South Africa and the continent moving forward. As an early implementer of an effective digital strategy in its sector, Builders continues to capitalize on the demands of customers who want a seamless, slick integrated shopping experience. The store is a hybrid of the latest technology with personable, helpful service to educate and inspire customers to make informed DIY, home improvement and construction choices.
Builders understands that customers are looking for solutions and value-for-money which has informed the layout and experiential factor. It starts with free WIFI and 44 high-definition screens peppered throughout the store that gives customers the ability to order instore, within specific departments, and shop our extended range of products as well as view promotions and search for product information or inspirational DIY content.
Our changing digital landscape has brought dynamic changes to the residential market through automation. Builders, together with Vodacom, will become a player in this growing sector by offering a bespoke service for the digital integration requirements of homeowners. A Smart Home hub will offer customers the flexibility to custom-make solutions for their homes and budgets.
One of the latest product innovations is the introduction of flatpack modular furniture. Builders will offer a comprehensive range of the latest trends in complete furniture solutions that will not only give customers quality and choice but competitive pricing as well. Digital and physical displays will allow customers to find the perfect solution for their home and watch ‘how-to’ videos.
The vida e caffè, adjacent to a meeting hub, brings a new complementary offering that makes it convenient to host meetings with individuals or groups, offers a space to work, or if one wants to relax and surf the internet, have good quality coffee, beverages, and snacks available. There is also a new design and installation service to assist with home improvement projects such as kitchen and bathroom remodelling that require a professional touch. Builders can also install many products sold such as air conditioners, ceiling fans, and doors, to mention a few.
Builders is one of the first African retailers to introduce a 3D printing service making this fairly new technology accessible to the public. The Boksburg store will offer an extended range that opens a world of possibility for individuals and businesses as prototyping, domestic replacement parts and modelling requirements are just some of the examples of what is now within reach for Builders customers.
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