Consumer Goods Forum Global Summit Cape Town June 2016 - Fastmoving Review
Fastmoving - Jun 29th 2016, 09:36
This year the Consumer Goods Forum hosted their 60th Global Consumer Goods Summit in Cape Town from 13 – 17 June 2016. It was a milestone year, because not only was it the 60th anniversary, it was the first time the Global Consumer Goods Summit was held on the African continent.
The event was attended by more than 800 delegates from 600 companies across the globe, and hosted heavyweight speakers from the industry, like the CEO of Alibaba, to commemorate this momentous occasion; in addition, the Enactus students challenged CEOs on the issue of food waste, effectively bridging the generation gap to encourage learning.
Every year dynamic members of the Consumer Goods Forum – retailers, manufacturers, and service providers – gather to not only discuss the key issues and challenges facing the retail consumer goods industry today, but also to resolve them together by sharing best practices and setting a global agenda. This year the theme of the Global Consumer Goods Summit was “Seizing opportunities in the face of disruption”.
Digital disruption is change because of digital technology, and has an impact on how we do business, engage, interact, and think, which can create new opportunities for the consumer industry. Peter Freedman, Managing Director at the Consumer Goods Forum, commented, “All industries experience waves of disruption but the consumer goods industry is arguably going through more disruption right now than we have seen in a lifetime. Digital is perhaps the biggest disruption because it affects how we produce, buy, sell, and communicate.”
The issue of digital disruption was discussed through the five key pillars of the Consumer Goods Forum. These include:
• Health & Wellness
• Social Sustainability
• Environmental Sustainability
• Product Safety
• End-to-End Value Chain and Standards
Along with the informative key speakers, there were a host of special sessions covering issues from surviving the third era of digital and the ‘Internet of Things’ to ‘End-to-End Value Chain’ and navigating the new retail agenda. Key speakers included Mark Curtis, Chief Client Officer and co-Founder, Fjord, who described the trends and key success elements for brands willing to succeed in the digital space, and Steve Matthesen, Global President of Retail Vertical, Nielsen, who elaborated on consumers’ perspectives to explain the “why behind the buy”.
In addition to the incredible discussions, the I-Zone offered the most cutting-edge creative ideas from the retail and consumer goods industry. It served as a guide into the innovative concepts each of the participating companies have to offer the sector. The I-Zone is a window into the most pioneering concepts being developed by the members of the Consumer Goods Forum.
In order to introduce the delegates of this year’s summit to the South African retail market, attendees could join a day of organised store visits. Top-notch retailers hosted delegates of the conference giving them the opportunity to interact with store managers and better understand the complex retail landscape of South Africa. The stores visited include Makro, Food Lover’s Market, Checkers, Pick n Pay, Clicks, Shoprite, Game, Shoprite, SPAR, Engen, and Woolworths.
The summit also consisted of a winelands excursion, which involved a Guided walking tour of the historic town of Stellenbosch; a visit of the Nederburg Wine Estate; lunch at the “Rhone” Restaurant, situated on the Boschendal Wine Estate; and a visit to Boschendal Wine Estate. This was a great introduction into one of the largest industries in the Cape.
A surprise visit from Deputy President Cyril Ramaphosa rounded off the event, and further demonstrated the South African government’s intention to work alongside the consumer industry in order to boost GDP and job creation.
The Summit was commemorated with a number of keynote speakers. Read below to find out more about the prodigious industry leaders who addressed the delegates at the Summit.
Peter Freedman – MD of the Consumer Goods Forum
Peter has been the Managing Director of the Consumer Goods Forum since January 2014. He has almost 30 years of experience in the consumer industry globally. He worked for McKinsey & Company, from 1984-2011, where he advised retail and consumer goods clients on challenges of strategy, organisation, operational improvement, and capability building. For over 10 years, he was the leader of the firm’s Europe, Middle East, and Africa consumer goods practices. His work is not limited to large multinational companies, but also local family owned businesses.
The focus of his address was on rebuilding consumer trust one year after New York. He believes brands need to focus on regional growth when building towards international expansion. Consumers need to trust their brands at home, before you can convince a foreign market to do so. He says, “Indeed, our own work on retailer-supplier collaboration to drive efficiency and build consumer trust also benefits from a regional focus.”
Denise Morrison – President and Chief Executive
Denise Morrison is the current President and CEO if Campbell Soup Company. The goal for the company is “Real Food that Matters for Life’s Moments”, and under her leadership the company is realising this potential. Campbell specialises in soup, fresh carrots, refrigerated juices, and organic baby food with brands like Campbell’s Bolthouse Farms and Plum Organics. Denise has a distinguished record of accomplishment for building strong businesses and growing iconic brands. She has more than 30 years of experience in the food industry, and has been with Campbell for more than eight years. She is 12th leader in the company’s 147-year history.
At this year’s Consumer Goods Summit, she discussed the need to empower consumers towards Health and Wellness, one of the five main pillars of the Consumer Goods Forum. She addressed whether or not the consumer goods industry was doing enough to educate and assist consumers on living health lives.
Phillippe Scholtés – MD Programme Development and Technical Cooperation at UNIDO
Philippe Scholtès is Managing Director, Programme Development, and Technical Cooperation at UNIDO. In that capacity, he oversees the technical assistance programme of UNIDO, which consists of a portfolio of more than 700 projects for a total value of one billion dollars. UNIDO’s mandate of Inclusive and Sustainable Development is how the programme is implemented. There are four main departments, namely Energy, Environment, Agribusiness Development, and Trade Investment, as well as a fifth department for Partnership and Managing Results.
His address at this year’s Consumer Goods Summit focused on the very real need to combat issues surrounding food safety, another important pillar of the Consumer Goods Forum. He said, “The World Health Organization estimates that up to 600 million people fall ill every year after eating contaminated food. Our collaboration with GFSI will further strengthen and promote multiple benefits of safe food for social inclusiveness, sustainability, and industrial development.”
Gareth Ackermans – Chairman of Pick n Pay Stores Limited, and Vice C-Chair of the Consumer Goods Forum
Gareth Ackerman is non-executive chairman of retail chain Pick n Pay Stores Ltd, a position he has held since March 2010. He became executive chairman in February 2012 for the period leading up to the appointment of a new Chief Executive. The Pick n Pay Group is one of Africa’s largest retailers, with operations in South Africa and Southern Africa. Prior to this, he was chairman of Pikwik and remains a member of the Board.
This year, he delivered the welcome address to delegates attending the Consumer Goods Summit; introducing the theme and elaborating on the importance of the Consumer Goods Forum as a whole.
Mike Robach – Vice President, Corporate Food Safety, Quality & Regulatory, Cargill, Inc, USA. Chairman, Board of Directors, Global Food Safety Initiative (GFSI)
Mike Robach is Vice President, Corporate Food Safety, Quality, and Regulatory for Cargill based in Minneapolis, Minnesota, USA. He joined the company in January 2004 in order to lead the corporate food safety and regulatory affairs programmes for the company. Since then, he has widened the departments scope to include animal welfare, health, and quality assurance. He continues to refocus the department toward global efforts in line with Cargill’s vision of being the global leader in nourishing people.
At this year’s Consumer Goods Summit he addressed the issue of food safety, another major pillar for the Consumer Goods Forum. He commented, “Multi-sector collaboration is the way forward in achieving food safety across borders and barriers. Our joint efforts within this partnership will take us further and faster towards our vision of safe food for consumers, everywhere.”
Next year’s Consumer Goods Summit will be held in Berlin, Germany from 20 – 23 July.
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