Digital signage: Timberland's interactive shopping experience
DigitalSignageToday.com - May 29th 2012, 11:56
Timberland recently announced that it has launched an interactive in-store shopping experience using digital signage to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling.
The retailer worked with Apologue Experience Design Firm to create an interaction between product and digital signage innovation, which it said transforms "the typical retail touch point into a more meaningful communication tool that delivers relevant information and emotional branding to Timberland's global consumer."
In the video embedded below, Timberland's project team talks about the process of creating an interactive digital signage touch point that can also function as a kind of interface between customers and the brand's own design team, providing feedback that could potentially be incorporated into future shoe or clothing designs.
According to the announcement from Timberland, Apologue, in collaboration with Automata Studios, Iron Claw and Audio, Video & Controls, designed a custom, open-source cloud-based HTML5 system that is able to dynamically retrieve remote data and create real-time, uniquely generated storytelling at every interface touch point, in every store at any location around the world. The systems allows Timberland to add and tag assets for immediate integration into the storytelling all around the world in real-time, while being managed and monitored from a central location.
Timberland said the aim of the interactive touch points is transcend traditional retail models by transforming the shopping experience into a dialogue between the brand and the customer. The system is designed to adapt, capture and learn from each store globally, providing unique, location-specific content to individual stores and inviting customers to provide meaningful feedback about Timberland products and initiatives that can then be converted into meaningful data for the brand.
Stores in Singapore, the U.K. and the U.S. are testing the system.
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