Engen Furry Five in QuickShops
Mar 27th 2012, 10:55
26 March 2012: Engen Petroleum, South Africa’s leading retail forecourt brand , has trumped the competition with yet another first – a loyalty programme tied to the Furry Five soft toy range, which is set to launch in Quickshop convenience stores around the country from 26 March – 16 September 2012.
The market-leading fuel company has steadily risen in motorists’ brand awareness over the years with such innovations as allowing motorists to fill up with eBucks, branded retail partnerships including Steers, Woolworths and Ster Kinekor, and SA’s biggest bakery brand, Corner Bakery.
“We believe the Furry Five loyalty programme, which depicts Africa’s Big 5 animals, will increase Engen’s convenience store basket size and our retail performance,” says Pierr Roodt, Engen Retail Marketing Manager.
He says for every purchase of R30 in a Quickshop (or R60 in a Woolworths FoodStop), shoppers will be given a sticker. Once they have 50, they can redeem them for a toy. Alternatively, shoppers can pay partly in cash, R84.90, and stickers, 25, or buy the toy outright for R169.90.
The programme will run for just under six months and customers can still redeem completed saver cards for two weeks after the closing date, 16th September 2012.
4 Key trends that will continue to shape convenience retail in 2019
10/01/2019 - 13:26
As convenience retail continues to grow as an industry sector, retailers must remain focused on the most significant trends that will see their businesses flourish, and in so doing, strengthen their standing in the ever-competitive retail environment.
The reality of c-stores: refresh or die
01/10/2018 - 11:15
Convenience stores have always been seen as the small guy...the tough independent, the often-underrated arm of retail. However, with convenience becoming integral to consumers, even large traditional retailers have, over the years, pursued a convenience strategy and opened smaller stores in prime residential and commercial areas to take advantage of the ‘on the go’ shopper.
Loyalty programmes need to offer more than just points
24/08/2018 - 08:21
Modern loyalty programmes need to offer a lot more than merely points if they are to elicit any interest from cynical consumers, who have become jaded by the generic perks offered by most loyalty programmes.
Walmart plans more convenience stores
13/07/2018 - 14:07
Walmart has opened another convenience store, this time launching a Walmart Fuel Station in Plano, Texas.
Walmart set to take on Amazon Go
20/06/2018 - 14:29
Walmart has a new Sam’s Club concept store in the works, and it could give Amazon’s cashierless convenience stores a run for their money.