Engen Furry Five in QuickShops
Mar 27th 2012, 10:55
26 March 2012: Engen Petroleum, South Africa’s leading retail forecourt brand , has trumped the competition with yet another first – a loyalty programme tied to the Furry Five soft toy range, which is set to launch in Quickshop convenience stores around the country from 26 March – 16 September 2012.
The market-leading fuel company has steadily risen in motorists’ brand awareness over the years with such innovations as allowing motorists to fill up with eBucks, branded retail partnerships including Steers, Woolworths and Ster Kinekor, and SA’s biggest bakery brand, Corner Bakery.
“We believe the Furry Five loyalty programme, which depicts Africa’s Big 5 animals, will increase Engen’s convenience store basket size and our retail performance,” says Pierr Roodt, Engen Retail Marketing Manager.
He says for every purchase of R30 in a Quickshop (or R60 in a Woolworths FoodStop), shoppers will be given a sticker. Once they have 50, they can redeem them for a toy. Alternatively, shoppers can pay partly in cash, R84.90, and stickers, 25, or buy the toy outright for R169.90.
The programme will run for just under six months and customers can still redeem completed saver cards for two weeks after the closing date, 16th September 2012.
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