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Feedback Ferret teams up with Polish retail technology experts to launch voice of customer feedback solution
Feedback Ferret teams up with Polish retail technology experts to launch voice of customer feedback solution

Feedback Ferret teams up with Polish retail technology experts to launch voice of customer feedback solution


Issued by Nicola Douglas on behalf of Feedback Ferret - Nov 12th 2014, 09:23

London - Following the signing of a new partnership agreement with retail technology experts, SmartLife, Feedback Ferret is gearing itself up to launch its customer feedback solution into the Polish retail market. 

SmartLife Polska, a division of Retail Partner Polska Group, is set to launch Feedback Ferret at the forthcoming Retail Show in Warsaw on November 19th and 20th 2014.

With extensive experience in the local retail technology market, SmartLife is the perfect partner to embed Feedback Ferret's voice of customer technology into the Polish market. With a team of 35 employees, SmartLife has already enjoyed great success with the customer feedback tool Happy Or Not? This solution is a simple-to-use feedback device located at the point of sale, the results from which give retailers an excellent indication of overall customer satisfaction levels.

Whilst selling Happy Or Not into the Polish market, SmartLife discovered that many retailers want a more sophisticated solution that gives shoppers a chance to give the reasons behind their scores. Feedback Ferret is the perfect solution.

Grzegorz Popek, founder of SmartLife said, "When I saw Feedback Ferret's customer feedback devices being demonstrated at Euroshop 2014, I knew immediately that it was a solution that ticked all the boxes for retailers in Poland. Many retailers I have spoken to want more from a customer feedback programme than just a simple rating score. They want customer commentary and information about which areas they can improve on. The Polish market is very ready for Feedback Ferret and we are eagerly anticipating the launch of the voice of customer technology in November at Warsaw's Retail Show. It is such a simple solution to implement and use, but the technology behind the text analytics is the most refined and accurate I have ever seen. Polish people love giving customer feedback so I anticipate there will be a very healthy take up of the new solution."

Piers Alington, Managing Director of Feedback Ferret says, "Grzegorz and his colleagues at SmartLife fully understand the concept behind Feedback Ferret and the value in listening to customer comments. They already have many contacts in the retail sector so they are perfectly placed to sell our solution. The bond between the UK, South African, and Polish Feedback Ferret teams is already well established and we look forward to an exciting and dynamic partnership with SmartLife."

About Feedback Ferret

Feedback Ferret is a complete solution to gather, analyse, report and act on 'Voice of Customer' feedback to improve your Customer Experience.

We gather 'Voice of Customer' feedback: Use the Ferret's short, simple surveys to generate higher response rates and better quality 'Voice of Customer' feedback. Let the Ferret gather and consolidate feedback from all your chosen feedback channels, or simply feed the Ferret with your existing 'Voice of Customer' data.

We automatically analyse what customers say: The Ferret's high accuracy text, analytics engine handles vast volumes of customer feedback allowing insights at multiple company levels. The Ferret's analytics engine filters vital feedback from chatter; keeping your finger on the pulse and focusing attention where it matters.

We make it easy for you to use the insight to take actions and improve your business performance: Use the Ferret's tools to get the right information to the right people quickly to improve your customer experience and business performance.

Feedback Ferret is based in Marlow in the UK, with offices in USA and South Africa and a distributor in Poland.

For more information visit or call:-
UK: Piers Alington, Managing Director, +44 (0)1628 681088
South Africa: Jason Wilford, CEO, +27 (0) 11 251 1980
US: Kate Handley, VP Client Services, +1 (312) 291 4629
Poland: Grzegorz Popek, SmartLife, +48 (509) 445 564 

Read more about: smartlife | poland | london | feedback ferret

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