Gucci overtakes Hermes as designer Michele seduces shoppers
By Robert Williams - Feb 13th, 11:25
Gucci designer Alessandro Michele’s crystal- and sequin-covered creations continued to light a fire under consumers in the holiday season.
The Italian fashion label closed out the year with another quarter of runaway growth, with comparable sales rising 45 percent in the fourth quarter, parent owner Kering SA said in a statement Tuesday. That drove Gucci’s revenue past that of rival Hermes.
Kering brands ranging from Saint Laurent and streetwear label Balenciaga joined Gucci in reaping the fruit of youth-focused reboots. Millennial shoppers have been leading the luxury industry’s rebound, with customers under the age of 35 making up 85 percent of growth last year, according to consultancy Bain & Co.
“We are continually impressed by the momentum at Gucci,” wrote Hermine de Bentzmann, an analyst at Raymond James.
The Italian brand’s efforts under designer Michele and CEO Marco Bizzarri since 2015 CEO have seen Gucci roar back after years of sluggish sales. Gucci had revenue of 6.2 billion euros ($7.6 billion) last year, while Hermes International had 5.5 billion euros.
“We have a new generation of designers who have a more global vision,” Chief Financial Officer Jean-Marc Duplaix said in a call with reporters. He says the creative chiefs worked on extending their aesthetic to everything from store decor to social media campaigns to events to offer clients an immersive experience.
Kering shares were little changed in early trading, having more than doubled in the past two years.
Last year Gucci attracted young shoppers through collaborations with Instagram poets and pop-up events where they could personalize their handbags with butterfly and flower motifs, as well as by extending Michele’s look to new categories like watches and ad campaigns for perfumes produced by licensee Coty.
Balenciaga continued to push logo hoodies and luxury sock sneakers while Saint Laurent splashed out on a Paris Fashion Week spectacle, strutting out thigh-high feather boots and sparkly warm-up jackets in a nighttime show framed by the Eiffel Tower.
Last month Kering took a step toward fulfilling its aim of becoming a pure player in luxury fashion when it proposed spinning off 70 percent of shares in German sportswear brand Puma to its own investors. Duplaix said investors will get 1 Puma share for every 12 of Kering.©2018 Bloomberg
DARK Performance Apparel fills gap in fitness clothing market
20/08/2018 - 13:23
DARK Performance Apparel. Born out of Crossfit, this new functional training apparel fills an important gap in the fitness clothing market.
Google tipped to open first permanent retail store
20/08/2018 - 11:42
Google is understood to be planning to open its first permanent standalone retail store in the US to sell its growing range of products.
Walmart urges suppliers to look beyond China for sources of cosmetics
20/08/2018 - 08:46
Walmart has asked its cosmetics suppliers to consider sourcing their goods in countries outside of China, in one of the first signs that the world’s largest retailer hopes to dilute the impact of the Trump administration’s tariffs.
Checkers to launch new Ready to Chef meal kits
20/08/2018 - 08:26
In a first for supermarket retailing in South Africa, Checkers will be launching Ready to Chef meal kits.
Cars and clothing lead surprisingly large rise in US retail sales
17/08/2018 - 13:32
US retail sales rose more than expected in July as households boosted purchases of motor vehicles and clothing, suggesting the economy remained strong early in the third quarter.