Advertise with fastmoving.co.za
 
 

Oldouz Mirzaie, H&M South Africa.
Oldouz Mirzaie, H&M South Africa.

H&M confirms commitment to SA economy with new store openings, several local partnerships

RETAILER NEWS

Issued by Destinate - Mar 27th, 14:47

Despite a subdued outlook for the South African retail sector in 2019, global fashion retailer H&M has firmly underlined its ongoing commitment to the local retail market with the announcement of two store openings scheduled in upcoming weeks, this along with several local partnerships placing strong emphasis on the brand’s ongoing sustainability work.  

The Swedish clothing retailer will open its first Port Elizabeth store, at Walmer Park shopping centre on 28 March, followed by its first store opening in Bloemfontein’s Loch Logan Waterfront on 11 April. Further expansion includes an H&M HOME extension to its existing flagship store in Durban’s Gateway Theatre of Shopping whilst, later in the year, the international retail brand will open another store in Johannesburg at Fourways Mall.

When the three new stores begin trading, H&M’s local workforce will increase from approximately 800 to over 900 employees across 26 South African stores, its distribution centre and offices around the country.

“H&M is dedicated to investing in the local economy through continuous job creation,” says Oldouz Mirzaie‚ H&M Country Manager for South Africa. “In addition to our expansion plans, we’re working on a very exciting designer collaboration with a South African fashion designer and can’t wait to share more information in the next few weeks. We will also soon start testing production in South Africa and have employed a supply chain specialist into our SA organisation to drive this project forward with the support of SACTWU, EDD and the IDC.”

“Each new market H&M enters brings its own set of opportunities and challenges. We’ve learnt that understanding our customers must be done even more actively; listening to what they tell us and addressing their wishes and concerns in ways that are meaningful,” says Mirzaie. “We know that as a global brand, we carry a responsibility to not only be aware of but to be attuned to racial and cultural sensitivities. We’re confident that we’re putting the right strategies in place to make a real and sustainable difference and to promote inclusivity and diversity within our company and hopefully within the fashion industry.”

Since 2015 H&M has supported the Desmond & Leah Tutu Legacy Foundation and will continue to do so in 2019. Further relationships with the Ahmed Kathrada Foundation, the Anti-Racism Network of SA and the SA Human Rights Commission, amongst others, have been formed. The focus is on building partnerships that promote sustainability by leading change together and demonstrating H&M’s commitment to local communities.

“Consumers worldwide are increasingly looking for products and brands that tell a responsible story and serve a more sustainable purpose. At H&M, we welcome this demand and strongly believe that our business concept of offering ‘fashion and quality at the best price in a sustainable way’ gives us this competitive advantage and our customers the best fashion deal,” concludes Mirzaie.

 

Related News

Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.

Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

SA expected to sow fewer maize hectares than in previous seasons
26/11/2019 - 10:06
South African farmers are expected to sow 2.8% fewer hectares of the food staple maize next season than forecast in October after the planting season was delayed by rains, a Reuters survey of analysts showed.

Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.