Advertise with fastmoving.co.za
 
 

Miniso has opened two stores in SA in the past month and plans to open three more by September.
Miniso has opened two stores in SA in the past month and plans to open three more by September.

Japanese fast-fashion retailer Miniso enters SA's crowded market

RETAILER NEWS

By Colleen Goko - Aug 10th, 09:32

Japanese fast-fashion retailer Miniso has entered the local market, adding a fresh challenge in the competitive sector. 

Miniso, aimed at women aged 18 to 30 years old, has opened two stores in SA in the past month and plans to open three more by September.

The retailer has built its brand on its ability to update its product offering every seven days. The group has a presence in more than 50 countries.

"At Miniso, we pursue a simple and natural life philosophy," said human resources director Phoebe Dongxiang.

"The personalised, smart shopping experience is what consumers in 2017 crave and we have an exceptional offering with something for everyone."

Old Mutual investment professional Meryl Pick said clothing retail was a difficult space to be in.

"The most competitive space is ladies fashion and as a result, we have seen aggressive discounting which pulls margins down," said Pick.

She said retailers with exposure to other categories such as sports and homeware were better suited to navigating the competitive environment.

Miniso’s products include consumer goods, health and beauty, jewellery and accessories, creative homeware and digital products.
© BusinessLIVE MMXVII 

Read more about: retailer | retail | miniso | fashion

Related News

The Millennial shopping fallacy that impacts CX
23/10/2017 - 14:38
If you were to guess whether Millennials prefer to buy online (on their phones) or in brick-and-mortar stores, what would you guess? No Googling, either.

Pick n Pay online visitors grow
23/10/2017 - 11:22
Visitors to the Pick n Pay Online Web site increased by 32% year on year, according to the retailer's interim results for the 26 weeks ended 27 August 2017.

British fashion returns to growth for the first time since Brexit vote
23/10/2017 - 10:13
The British fashion market has returned to growth after consecutive months of decline dating back to June 2016, at around the time of the Brexit vote.

H&M denies incinerating tonnes of unsold usable clothing
20/10/2017 - 14:13
H&M has been accused of burning tonnes of unsold items every year, flying in the face of its widely-publicised sustainability drive.

Lewis acquires cash furniture retailer for R320m
20/10/2017 - 09:09
Lewis Stores advised shareholders on Thursday that it has acquired the entire issued ordinary share capital and all shareholders’ claims against United Furniture Outlets Proprietary Limited (UFO) for a cash amount of R320m plus any applicable interest.