Advertise with fastmoving.co.za
 
 

Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat with the launch of Little Checkers.
Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat with the launch of Little Checkers.

Little Shop, Little Garden and now...Little Checkers

RETAILER NEWS

Issued by Shoprite - May 6th, 09:17

Checkers customers who loved its highly popular Little Shop and Little Garden promotions are in for a treat with the launch of Little Checkers.
 

Little Checkers is an exciting new collectible promotion where Checkers and Checkers Hyper shoppers across South Africa will be rewarded with a free Block pack for every R200 spent in store. Each Block pack contains a unit that forms part of a mini Checkers supermarket and once all 35 available packs have been collected, consumers can build an entire Little Checkers store.

The Blocks come in a 100% recyclable pack and each contains one individual unit (such as a mini till, freezer, shopping cart, dairy shelf and more) as well as stickers to complete the unit and an instruction leaflet.

“Following the success of Little Shop and Little Garden, it is safe to say that innovative and educational collectibles have become our thing,” commented Willie Peters, General Manager: Marketing at Checkers.

“We’re super excited about Little Checkers as these are functional, re-usable toys. It presents a wonderful opportunity for parents to engage and play with their children, away from screen time.”

It is expected that, as with its Little Shop and Little Garden collectibles, Little Checkers will be collected by adults (including teachers and educational therapists) and children alike who will use the Blocks over and over again for educational and play purposes. The Blocks are also compatible with other leading brands of toy blocks.

Starter kits and delivery trucks will be sold separately at R79.99 and R69.99 respectively for those who wish to create the complete Little Checkers experience. The starter kit forms the foundation of the Little Checkers store and includes a base plate, exterior walls, Checkers logo, shelf headers, and one character figure.

There are also opportunities to win big prizes including a trip for four to Legoland in Dubai worth R100 000 plus a chance to win a share of R50 000 in Checkers gift cards for customers who collect all 35 Block packs and complete their Little Checkers stores. For more information, visit www.mylittlecheckers.co.za.

Little Checkers will run from Monday, 6 May until stocks last, so get building! Available at Checkers and Checkers Hyper stores, with the exception of MediRite pharmacies, Checkers LiquorShop and Money Market counters.
 

Related News

Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.

Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.

Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.

Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.

Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.