Macy’s Herald Square’s unveils revamped beauty department

RETAILER NEWS

ChainStoreAge.com - Nov 18th, 09:51

New York -- Macy’s Herald Square store has taken the wraps off a dramatic makeover of its beauty and fragrances department. Re-fashioned within a brand-new 24,000-sq.-ft. space, the new department includes brand new counters, shops and bars for brows, blow-outs and nails. 

“Beauty is always one of the most dynamic businesses and departments at Macy’s Herald Square,” said Muriel Gonzalez, executive VP/general merchandise manager for cosmetics, fragrances and shoes. “With the renovation of our flagship store, we were able to completely re-imagine the space devoted to all things beauty, allowing us to bring in luxury brands such as Dolce & Gabbana, Hermes, La Mer, Laura Mercier, Jo Malone London and Tom Ford, and for the first time, layer in salon services for nails, brows and hair all in one location.”

Redesigned with new architectural accents and structural elements, the department is framed by two sets of sweeping marble staircases along both the 34th and 35th Street sides of the store. And for the first time, show windows along 34th Street have been opened to provide vistas from the street into the store.

The interior space, which has a modern design aesthetics and a sleek, modern sensibility, includes a new Kiehl’s shop complete with its signature motorcycle display and an outpost for Blow, the New York Blow Dry Bar Express, and a Benefit’s Brow Bar.

Women’s fragrances complete the makeover with a move to its new location on the 35th Street side of the Broadway building. The Fragrance Bar is framed by a 7-ft. by 10-ft. LED screen featuring the latest launches from the world of fragrances.From ChainStoreAge.com