Advertise with fastmoving.co.za
 
 

Lorraine Immelman, CEO of the Michelangelo International Wine and Spirits Awards with Darno van Dyk, National Wine Buyer for Checkers.
Lorraine Immelman, CEO of the Michelangelo International Wine and Spirits Awards with Darno van Dyk, National Wine Buyer for Checkers.

Michelangelo Wine & Spirits Awards joins forces with Checkers to offer consumers an award-winning choice

RETAILER NEWS

Issued by Media Vision - Jul 17th 2018, 10:41

One of Southern Africa’s leading drinks competitions, the Michelangelo International Wine and Spirits Awards, has entered into a partnership with Checkers which will give consumers greater access to the competition’s award-winning wines and spirits. The agreement will see Checkers offering a selection of Michelangelo winners in its general retail outlets and liquor stores after this year’s awards ceremony, which is to be held on 29 September. 

Michelangelo is one of South Africa’s longest-running wine and spirits competitions and has been held annually since 1997.

According to Lorraine Immelman, CEO and founder of Michelangelo, the partnership with Checkers fulfils this competition’s primary goals of providing the consumer with superb wines and spirits that have been selected by a panel of experts from around the world, as well as offering producers a platform whereby awareness of their products’ achievements at the competition has been generated.

“From the outset, Michelangelo has been the only South African wine and spirits competition judged by a panel consisting of a majority of international wine professionals,” says Immelman. “This international expertise among the judges has created an exceptionally high standard of judging, leading to the annual selection of top-quality wines and spirits. Through our association with Checkers, Michelangelo has now made it easier for the consumer to access these award-winning products through the excellent channels and superb distribution of a leading South African retail brand.”

Immelman also stresses that this exciting chapter in the history of Michelangelo is another way through which the wine and spirits producers stand to gain by entering the competition.

“One of the primary aims of Michelangelo is to see the wine and spirits producer benefiting from our competition,” says Immelman. “We have done this by offering them the chance to win an exclusive medal or trophy by means of the international judging process and to use these accolades to further awareness of their brands and products."

“Thanks to our new association with Checkers, Michelangelo now gives entrants to the competition the chance of furthering their presence in the market-place through the channels provided by a leading retail chain. This is a win-win for producer and consumer which to my mind heralds a new chapter in the relationship between drinks competitions and retail outlets.”

Checkers says Michelangelo brings a new and exciting range of excellence to the Checkers’ drinks offering.

“With an already extensive selection of local and international wines available at supermarket prices, this new partnership will see Checkers increasing the range of award-winning wines available in its stores,” a spokesperson said. “The award-winning wines will be available in limited quantities, so consumers are encouraged to stock up when they come across their favourites once the competition results are known.”

The supermarket chain is also encouraging wine estates to enter the prestigious Michelangelo Awards before 31 July 2018.

“Winners will not only benefit from the accolade but also a possible listing with Checkers,” the statement concludes.

 

Related News

Hyde Park Corner celebrates 50 fabulous years with customers
14/10/2019 - 15:20
Hyde Park Corner is celebrating its golden anniversary with '50 & Fabulous’ celebrations that include exciting events, lucky draws, prizes, special offers, opportunities to give back, milestone exhibits and a whole lot more in October and November.

Retail apocalypse narrative might be over-exaggerated
14/10/2019 - 13:55
There are two sectors on the JSE that have fallen out of favour - Property and Retail.

Christmas is coming: 3 ways retailers can ensure a more profitable festive season
14/10/2019 - 10:29
According to Stats SA, retail figures for December 2018, showed an annual decline of 1.4% instead of the expected 2.1% growth. It seems like brick-and-mortar stores are battling against depleting footfalls and decaying consumer confidence.

Big Black Friday plans for Dion Wired, Builders and Game in 2019
11/10/2019 - 11:11
Black Friday has grown to be an incredibly important ‘shopping holiday’ for South African retailers with Game and Builders reporting a 24% and 33% sales increase over the period in 2018.

Temporary employment services offer a dynamic staffing solution to help the retail sector cater for the seasonal peak
10/10/2019 - 14:56
As we head into the final stretch of the year it is time to start gearing up for the added demands of the summer season. From factories and warehouses to retail outlets, the entire retail chain is under added pressure during this seasonal time of high demand. Temporary employment services (TES) can help all areas of the retail sector to cater to this peak with additional and flexi staff exactly when and where they are needed, with the right skills for the job, and none of the administrative headache of hiring permanent or contract staff.