Mr Price launches online shop for web and mobi users
Business Day - Aug 1st 2012, 08:25
Mr Price on Monday went live with its online retail offering, which CEO Stuart Bird says will enable the company to further strengthen relationships with its target customers.
According to Mr Price’s research, e-commerce sales in South Africa made up less than 0,5% of total retail sales, far behind the US, the UK, Europe and parts of Asia, where e-commerce as a percentage of total retail sales ranges between 7% and 10%.
"Our customers are incredibly tech-savvy and need a convenient and secure way to get their fashion," Mr Bird said.
With nearly 18000 items available online, customers will have access to Mr Price’s entire fashion and merchandise range on the online store.
"We’ve added even more convenience by making the site web and mobi enabled, so customers will be able to transact with their computers or cell phones," he said.
"More South Africans access the internet from their phones than from their desktops, which is why we developed a fully mobile e-commerce store that allows shopping from web-enabled mobile phone or tablet."
As broadband capabilities and costs have become more accessible to South Africans, consumers are increasingly switching to e-commerce. Annual growth for e-commerce sales over the past few years has averaged about 35% and is set to continue at this rate for the next couple of years.
Mr Price is offering a variety of delivery options and six ways to pay: credit card, debit card, cash (for store collections), electronic funds transfer, gift vouchers and the in-house MrPricemoney account.
Delivery will be to the customer’s home, place of work or nearest post office or store, for a R35 delivery fee.
Customers can also buy e-vouchers and send them electronically via e-mail or SMS.
"The whole process is underpinned by industry-leading security. We will be the first South African retailer to be partnering with CyberSource, a payment gateway and fraud mitigation service provider that counts many of the world’s top online retailers as its customers, including Apple’s iTunes store," Mr Bird said.
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