Advertise with

Mugg & Bean's Cupcakes of Hope raises R550,000
Mugg & Bean's Cupcakes of Hope raises R550,000

Mugg & Bean's Cupcakes of Hope raises R550,000

RETAILER NEWS - Oct 18th 2016, 12:30

The Mugg & Bean's Cupcakes of Hope campaign raised in excess of R550,000 to help change and save lives for children affected by cancer and their families. In September 2016, the campaign brought over 41,000 South Africans together in support of those affected by cancer. 

In addition to bringing together a community of supporters, the company also introduced a lemon meringue cupcake to its menu for September, which offered consumers a simple way to help change and save lives, with all proceeds generated from the cupcake sales being donated to Cupcakes of Hope.

To raise awareness for the early detection signs of childhood cancers, Mugg & Bean further constructed the Wall of Generosity on 24 September 2016, Childhood Cancer Awareness Day and 25 September at Brooklyn Mall, Pretoria.

Visitors to the wall received a complimentary cupcake from the wall and were asked to write down the name of their ‘cancer hero’, someone they know who has or is still battling with cancer, on their hand and then pose for a picture holding up the cupcake with the other so as to ignite a conversation.

Through the interactive donation box at the Wall of Generosity, R24,487 was raised, which contributed to the R550,000 generated for the initiative over the past month, surpassing the 2015 donation of R100,000 within the first week.

“It has been humbling to see everyone coming together in support to spread hope,” said Lee-Ann Cullingworth, marketing executive for Mugg & Bean.

For more information, go to rights reserved ©. 

Read more about: mugg & bean | campaign

Related News

Ackermans extends its body-positive 'I Am Me' campaign with nude colour lingerie collection
25/07/2019 - 16:42
Following the success of its star-studded Valentine’s lingerie campaign which featured the likes of Busiswa Gqulu and Pearl Modiadie, Ackermans is once again shaking up the country with its latest nude colour lingerie campaign; a natural progression of the retailer’s “I Am Me” (#iamme) movement.

Iconic South Africans the inspiration for new Johnnie Walker campaign
05/03/2019 - 11:20
Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to 'keep walking'.

SA women applaud Ackermans' #IAmMe Valentine's lingerie campaign
07/02/2019 - 09:45
Ackermans' latest star-studded lingerie campaign inspires women to celebrate their true selves.

SAB campaigns against alcohol abuse
24/01/2019 - 12:50
Capitalising on the current popularity of video, SAB launched a short film to coincide with the festive season, highlighting the devastating effects of making poor decisions in the lives of teenagers; and to combat the incidence of underage drinking.

Scottish Leader presents perspective-shifting digital experience
18/10/2018 - 14:19
Scottish Leader, the famous whisky brand known for challenging perspectives to realise richer possibilities, has just launched a creative digital tool that recognises facial expressions when participants are presented with a range of provocative images.