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 Next generation ecommerce starts with the customer
Next generation ecommerce starts with the customer

Next generation ecommerce starts with the customer


Elizabeth Senger - Jul 7th 2016, 09:20

Emerce Commerce acquires majority stake in Truth 

28 June 2016: Engagement with the customer has become the critical skill to master in an increasingly complex retail environment. This is even more relevant in the online world. Only by truly knowing the customer can brands provide a relevant and personalised online shopping experience that leads to increased visitor engagement and increased conversion rates. One company, Emerce Commerce, is taking knowing the customer very seriously, in a move that places them in a unique position to provide ecommerce solutions which are directly tailored to the customer.

Omni-channel and online retail specialists, Emerce Commerce, has acquired a 51% stake in leading boutique customer loyalty agency, Truth. By placing the customer at the heart of ecommerce, Emerce Commerce can now offer a seamless solution to clients looking to increase online lead generation and ecommerce revenues through an unprecedented understanding of the customer.

“Typically when considering ecommerce most organisations start from a point of technology instead of starting with the customer. To be customer-centric, systems architecture needs to be built around serving the customer – not serving the existing internal structure of the business, such as the product or the business channels,” says Amanda Cromhout, founder of Truth and CEO of both Emerce Commerce and Truth.

She continues, “This dynamic new partnership means that together we can help our clients empower every aspect of the business to think customer first – and by doing this, eliminate the internal constraints that legacy systems are built around. It’s about having the edge over your competitors because you’re really connecting with your customers on a whole new level."

Experts in ecommerce, Emerce Commerce, is wholly committed to aligning omni-channel strategies with its clients’ broader customer-centric strategies in order to achieve real commercial results.

Collectively, Emerce Commerce and Truth work with some of South Africa’s most well-loved and forward-thinking companies such as The Spur Group, Naspers, Sorbet and The Foschini Group. Now, clients can benefit from a full-service company that applies customer-first, omni-channel strategies to endear customers through innovative engagement techniques that see optimal growth.

CTO for Emerce Commerce – and former CTO of – Matt Roux works hand-in-hand with the executive team to identify the most cutting-edge ecommerce opportunities and match technology platforms and development teams to customer needs. He says, “Having Truth in our armory to build ecommerce from a true customer approach is a phenomenal development in our business and we look forward to long-term, sustainable successes for our clients.”


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