Pick n Pay launches Cricket Super Cards
Pick n Pay - May 20th, 09:02
As the country’s excitement builds to back the Proteas, Pick n Pay has launched Cricket Super Cards for all South Africans to get to know their favourite cricket players.
Launched in stores nationwide, customers will receive a pack of two Cricket Super Cards when spending R150 until 7 July 2019. Over the next seven weeks, customers will have the chance to collect 60 cards ranging from Proteas men and women cards to local stadium and jersey cards. Each card has a fun fact or a player’s detail. There is even one for the Proteas Mascot, Zac.
To easily track the collection of cards, customers can buy an album – for an extra R20 – or download the Pick n Pay Super Cards mobile app for free.
The app also brings the cards to life in 3D and lets customers play games to practice their bowling or swing. “Every badge collected on the app brings you one step closer to becoming South Africa’s Super Cards cricket captain. You can also challenge your friends, compare scores and see who smashes the most sixes to come out top,” says John Bradshaw, Pick n Pay retail executive: Marketing.
The Cricket Super Cards are suitable for children of all ages and are 100% recyclable and include no packaging or plastic.
Cricket is one of South African’s favourite sports. In a Pick n Pay survey, nearly half of customers said that they or someone in their family is interested in cricket.
After two successful Stikeez and Super Animals collectible campaigns, Pick n Pay is excited to ignite South Africans’ passion for cricket through its latest collectibles. “We believe the Cricket Super Cards will be something for the whole family to enjoy, from children to their grandparents. Families can create special memories by sharing card facts, playing games or exchanging cards while watching cricket games,” says Bradshaw.
Thabang Moroe, CEO of Cricket South Africa, says that they look forward to connecting and communicating with cricket fans across South Africa through the Cricket Super Cards and growing the country’s ever-expanding cricket fan base. “Through this partnership, we hope to provide our young fans with another way to enjoy the sport and engage with our players, wherever they may be.”
The Cricket Super Cards album also includes tips and tricks from South Africa’s top bowlers and batsmen and interesting facts about the sport and players. There are also puzzles and quizzes to test your knowledge of the game. “With school holidays around the corner, we think it will provide some fun for children,” says Bradshaw.
The proceeds from album sales will go back into the development of cricket in South Africa and will be donated to Cricket SA’s grassroots HUBS, a programme that builds regional performance centres in previously disadvantaged communities across South Africa and aims to grow and support cricket as a sport.
“We’ve always believed that doing good is good business and part of that is building our communities with grassroots development programmes. We want to have a positive impact through everything we do and are happy to partner with Cricket South Africa to encourage and provide the opportunity for more children to play and develop their cricket skills from a young age,” says Bradshaw.
Customers who complete their album also stand a chance to win two tickets to an exclusive handover of the album donation with the Proteas men and women cricket where they can also have cards signed by the players.
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