Pick n Pay's Fresh Living magazine now available in Braille
Pick n Pay - Jun 19th, 09:59
Pick n Pay’s Fresh Living magazine is now available in Braille, making it the first supermarket in South Africa to offer this to its customers.
The May issue of Fresh Living was recently piloted in Braille with 250 visually-impaired customers, and following a very positive response, will officially be trialled for two months in selected stores across the country.
The June Fresh Living Braille edition launched in selected stores this week and can be picked up at the Customer Care Desk.
Free to Smart Shopper customers, Fresh Living has grown from 60 000 copies at launch to over 500 000 copies per month. It provides readers with lifestyle inspiration, the latest food and drink news and accessible, everyday family recipes with each edition.
It is this popularity that led a loyal customer, Jennine Britz, to contact Pick n Pay and offer her Braille translation services in order to share her favourite magazine with the visually-impaired community of South Africa.
Classified as blind, Britz has worked closely with Pick n Pay and Fresh Living’s publisher John Brown since September last year to develop the sample copy and make the Braille edition of Fresh Living a reality.
The edition was piloted in April with the Centres for the Blind in KwaZulu-Natal, Cape Town, Port Elizabeth, Bloemfontein and Johannesburg. Copies were shared with visually impaired readers who shared their feedback and ideas on how to refine the Braille version.
“Fresh Living magazine is a wonderfully inclusive publication, and this takes us one excellent step further,” says John Bradshaw, marketing: retail executive at Pick n Pay.
Britz says that the foundation of her Braille printing company came from her experience as a blind person living in a sighted-persons world. “This is a daily struggle, especially when it comes to using any form of public facility. Pick n Pay is one of a handful of companies who understand my vision of improving public facilities for the blind by having more consideration for their blind consumers. Through the Braille version of Fresh Living, Pick n Pay has brought overwhelming excitement and appreciation to me and hundreds of Braille readers across the country,” she says.
Editor of Fresh Living, Justine Drake, says: “At Fresh Living, we make much of celebrating and embracing our differences, and our decision to print a Braille version of the country’s largest food and lifestyle magazine seemed to present a really tangible way to demonstrate this. I hope it brings much joy and inspiration to our blind and partially sighted communities”
“We listen carefully to our customers and we’re really grateful that Jennine got in touch so that we could expand Fresh Living’s reach to our visually-impaired customers. It’s been a rewarding learning process to launch the Braille edition and we are excited to share it in store with our customers during the next phase of the trial,” says Bradshaw.
The Fresh Living Braille edition will be trialled in selected Pick n Pay stores and Centres for the Blind nationally for June and July and may be expanded based on customer feedback.
Shoprite Group’s employees plant a sustainable garden for Bedfordview's elderly on Mandela Day
22/07/2019 - 08:49
On Mandela Day, the Checkers Gauteng Division along with Johannesburg mayor, Herman Mashaba, planted a food garden for the elderly people of De Wetshof Old Age Home in Bedfordview.
Refinery celebrates diversity with new fashion campaign
18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.
Burberry's new logo-strewn design is a surprise hit
16/07/2019 - 14:49
Strong demand for designer Riccardo Tisci’s new fashion ranges helped revenue at British label Burberry grow faster than expected in the first quarter, sending its shares soaring as a high stakes overhaul showed early signs of promise.
Footgear quick off the mark with acquisition of Edgars Active and High Key from Edcon
16/07/2019 - 10:19
Footgear – backed by Old Mutual Private Equity (OMPE) announced that it has acquired the Edgars Active and High Key chain stores, divisions of the Edcon Group, and leading retailers of branded sport and lifestyle footwear, clothing and accessories. The transaction remains subject to conditions precedent, including regulatory approvals.
Woolies, Anglo, Sappi stock in demand
15/07/2019 - 16:26
Woolworths Holdings' (Woolies') share price gained a solid 12.8 percent last week after it announced a turnaround at its fashion, beauty and home business this year. The group, one of many local retailers to struggle in Australia and which also trades in 11 countries in sub-Saharan Africa, still relies on its home market for 71 percent of operating profit.