Pick n Pay trials a R5 reusable bag – made from green plastic bottles
Issued by Corporate Image - Feb 13th, 13:38
Pick n Pay is trialling the lowest priced reusable bag yet in South Africa, as an affordable reusable alternative to plastic carrier bags.
This first of its kind, this environment-friendly R5 budget bag is made from green recycled plastic bottles, and will initially be introduced in 22 stores across the country to gauge customer reaction.
Pick n Pay was the first retailer to introduce a reusable bag in 2003 and has since offered customers a range of alternatives, including cotton and RPET bags. “More recently we’ve trialled new alternatives, such as paper bags and cardboard boxes. But the reality is that for the time being, the plastic carrier bag remains the most economical bag option for customers – despite the growing options available."
“We believe our new R5 reusable bag could be a viable reusable bag option for many more customers, across all income groups,” says Suzanne Ackerman-Berman, director of transformation: Pick n Pay.
Pick n Pay has also started a trial with a reusable netted fruit and vegetable fresh produce bag (R7,50) in a further effort to discourage unnecessary plastic bag usage.
Launched in five stores across the Western Cape at the end of December, overwhelmingly positive feedback from customers will see the retailer expand the trial to include more stores across the region, Durban North Hypermarket and five stores in Namibia by mid-February.
Customers can now also bring their own transparent and sealable reusable bag in-store for loose selling produce.
Ackerman-Berman concludes, “Our customers have told us they want an alternative to plastic bags and would like to “refuse the bag”. We know that there are many considerations, such as size, durability and price, so we are working closely with our customers to trial various options. We believe that by following this process, we can drive real, long-term sustainable change, both for our environment and our customers.”
Shoprite targets rivers on World Cleanup Day
19/09/2019 - 14:59
The Shoprite Group has partnered with the South African Department of Water and Sanitation to host river cleanups on World Cleanup Day (21 September 2019) and everyone’s invited to join in.
Digital marketing: multi-touch attribution
19/09/2019 - 13:43
The effective tracking of digital marketing campaigns is not as easy as initially thought. One question that often pops up is: at what point did consumer conversion take place? During a campaign, it’s difficult to attribute this correctly, especially with multiple touchpoints such as display and native advertising, sponsored social posts, video ads on mobile or paid-for search results all running consecutively.
Zara launches online store in South Africa
19/09/2019 - 11:58
Zara has launched its online sales in SA through its dedicated website zara.com/za. This marks an important milestone in the expansion of Zara’s integrated store and online platform into markets where it already has a store presence.
Pick n Pay launches collectable Rugby Super Cards
19/09/2019 - 11:28
Local sports fans can once again feel part of the upcoming rugby tournament thanks to the launch of Pick n Pay’s new Rugby Super Cards.
The V&A Waterfront’s Victoria Wharf is SA’s greenest shopping centre
19/09/2019 - 09:13
The V&A Waterfront’s far-reaching waste management and recycling practices has earned the property a prestigious Green Buildings Council of SA (GBCSA) 5 Star Green Star Existing Building Performance v1 certification (EBP v1) for the popular Victoria Wharf Shopping Centre – the highest rating for any existing shopping centre in South Africa.