Advertise with fastmoving.co.za
 
 

Premier Foods is taking Premier Food & Fishing (PFF) to court over the company’s name.
Premier Foods is taking Premier Food & Fishing (PFF) to court over the company’s name.

Premier Foods in court fight over use of name

RETAILER NEWS

By Colleen Goko - Aug 8th 2017, 08:46

Premier Foods, in which investment group Brait has a majority stake, is taking Premier Food & Fishing (PFF) to court over the company’s name. 

The food producer says the move became necessary after the recently listed African Equity Empowerment Investments subsidiary failed to change its name by an agreed deadline.

Premier Foods group marketing and strategy executive Siobhan O’Sullivan said the company had taken issue with PFF’s name even before it listed, as Premier Foods had spent decades building goodwill and reputation in its trademarks and trading name.

"The concern was that members of the public may erroneously believe that PFF is associated with Premier’s business when this is not the case," O’Sullivan said.

She said the dispute followed an agreement between the parties in which PFF and its parent company undertook to change the name.

In its high court application on August 4, Premier Foods claims PFF and African Equity Empowerment Investments are in breach of the agreement.

CEO of the parent company Khalid Abdulla said on Monday the company was aware of the proceedings. "Our attorneys have received the papers and, we will be defending this."

Gauteng-based and unlisted Premier Foods was founded almost 200 years ago. It expanded its operations in 2012 from traditional milling and baking into confectionery as well as home and personal care brands. Its brands include Snowflake, Iwisa, Super C and Vulco & Dove cotton wool.

Premier has operations in Lesotho and Swaziland.

Additionally, the group exports to 15 countries with 19% of its revenue delivered from outside of the country.

PFF, established in 1952, is a predominantly commercial fishing, fish processing, and marketing company. It listed on the JSE in March 2017. It is the largest black-owned and controlled fishing company in SA.

Its products include rock lobster, octopus, squid, abalone, pilchards, hake and environmentally friendly agribiotechnology products.

PFF’s share price fell more than 3% in intraday trade on Monday, trading at about R4.05.
© BusinessLIVE MMXVII 

Related News

Premier Foods moves to Brexit-proof favourite products
16/11/2018 - 14:09
Premier Foods will start stockpiling ingredients and packaging to ensure Britain doesn’t run out of store cupboard favourites such as Oxo stock cubes and Mr Kipling cakes in the event the country crashes out of the EU without a deal.

Why Premier Foods boss backs the sale of assets
24/07/2018 - 10:14
Premier Foods said it was open to selling parts of the business and acknowledged it had to speed up its turnaround plans ahead of a showdown with investors who want to replace its CEO, Gavin Darby.

New Look plans store closures and layoffs
08/03/2018 - 11:43
British fashion retail chain New Look has sought approval from its creditors to cut 980 staff and close more than 60 stores after performing poorly as it seeks to amend the terms of its debt.

Premier Foods signs partnership with Mondelēz for Cadbury cakes
01/09/2017 - 12:12
British food manufacturer Premier Foods has announced that it signed a strategic partnership with Mondelēz International to renew the company's licence to produce and market Cadbury cakes and desserts.

Stronger rand takes bite out of Brait’s dividend
13/06/2017 - 14:47
Brait cut its dividend by 42.65% to 78.15c as a stronger rand against the pound and tough retail conditions in the UK took their toll on its net asset value.