Retailers rally in support of the Sunflower Day Campaign
The Sunflower Fund - Jul 29th, 11:10
Every year, millions of individuals around the world are diagnosed with cancer. In 2018, just under 1.5 million new cases of blood cancer were recorded worldwide and according to a special report by Discovery Health released in 2018, cancer causes more deaths in South Africa than HIV/ Aids, TB and malaria combined.
Even more staggering is the fact detailed in the same report that Leukaemia tops the list of top five cancers by cost at R281 455 per case on average. Whilst it is good to shine the spotlight on these statistics to raise awareness, The Sunflower Fund wants to use Bone Marrow Stem Cell donation and Leukaemia awareness month to remind South Africans that they actually can do something to change these statistics.
The Sunflower Fund initiated its annual Sunflower Day campaign 16 years ago to get individuals involved in the fight against blood diseases. The campaign, which is anchored by the sale of the Tube of Hope (TOPE), a multi-purpose accessory, is aimed at raising funds for the recruitment of blood stem cell donors to give the hope of cure to patients diagnosed with life-threatening blood diseases like leukaemia who are in need of a life-saving stem cell transplant.
Sunflower Day will be commemorated on Friday 20 September 2019. TOPES will be on sale from 1 August retailing for R30 at Pick n Pay stores nationwide, selected independent pharmacies and online at Zando (while stocks last).
The design is inspired by the coming together of various African cultures, bringing hope of finding their life-saving match to patients in need of a stem cell transplant. The TOPE comes in 6 vibrant colours each symbolising hope and depicting ‘HopeTags’.
“Hope tags are a series of hashtags that will be used throughout the campaign as labels that unite and empower us rather than the divisive labels that society has become accustomed to,” says Kim Webster Head of Communications at The Sunflower Fund.
Get your favourite hope tag colour and make a statement in support of individuals with blood diseases.
What’s your #HopeTag?
Blue – Confident
Pink – Courageous
Yellow – Optimistic
Purple – Selfless
Green – Strong
Orange – Brave
Shoprite-supported school garden feeds young minds and stomachs
22/08/2019 - 10:04
The Johan Hus Primary School is a small school situated at the foot of the picturesque Tsitsikamma Mountains in Humansdorp in the Eastern Cape. Here learners not only learn about the environment in a hands-on manner, but the crops they grow are also used in the school kitchen to feed all the pupils.
UnionPay cards - the largest card scheme in the world - now accepted at all Pick n Pay stores across SA
16/08/2019 - 11:11
UnionPay International (UPI) has announced significant progress in the South African retail payments market through their co-operation with Pick n Pay and Absa Bank. Through a tripartite co-operation agreement, Pick n Pay, a major food, clothing, and general merchandise retailer, is now enabled to accept UnionPay cards at all of its till points across its approximately 1,800 stores countrywide.
Checkers' refurbished computers find a new home at local school
02/08/2019 - 09:35
A new school in Brackenfell is benefiting from a donation of refurbished computers from Checkers and Just PCs.
Pick n Pay appoints Lerena Olivier as new finance chief
31/07/2019 - 14:40
Pick n Pay says finance executive Lerena Olivier will take over as CFO when Bakar Jakoet retires on September 6.
Pick n Pay uses tech to add value for consumers
30/07/2019 - 14:55
Technologies such as augmented reality, virtual reality, animation, and gaming can provide immersive experiences, giving brands an advantage in winning consumers' hearts and minds.