Retailers rally in support of the Sunflower Day Campaign
The Sunflower Fund - Jul 29th, 11:10
Every year, millions of individuals around the world are diagnosed with cancer. In 2018, just under 1.5 million new cases of blood cancer were recorded worldwide and according to a special report by Discovery Health released in 2018, cancer causes more deaths in South Africa than HIV/ Aids, TB and malaria combined.
Even more staggering is the fact detailed in the same report that Leukaemia tops the list of top five cancers by cost at R281 455 per case on average. Whilst it is good to shine the spotlight on these statistics to raise awareness, The Sunflower Fund wants to use Bone Marrow Stem Cell donation and Leukaemia awareness month to remind South Africans that they actually can do something to change these statistics.
The Sunflower Fund initiated its annual Sunflower Day campaign 16 years ago to get individuals involved in the fight against blood diseases. The campaign, which is anchored by the sale of the Tube of Hope (TOPE), a multi-purpose accessory, is aimed at raising funds for the recruitment of blood stem cell donors to give the hope of cure to patients diagnosed with life-threatening blood diseases like leukaemia who are in need of a life-saving stem cell transplant.
Sunflower Day will be commemorated on Friday 20 September 2019. TOPES will be on sale from 1 August retailing for R30 at Pick n Pay stores nationwide, selected independent pharmacies and online at Zando (while stocks last).
The design is inspired by the coming together of various African cultures, bringing hope of finding their life-saving match to patients in need of a stem cell transplant. The TOPE comes in 6 vibrant colours each symbolising hope and depicting ‘HopeTags’.
“Hope tags are a series of hashtags that will be used throughout the campaign as labels that unite and empower us rather than the divisive labels that society has become accustomed to,” says Kim Webster Head of Communications at The Sunflower Fund.
Get your favourite hope tag colour and make a statement in support of individuals with blood diseases.
What’s your #HopeTag?
Blue – Confident
Pink – Courageous
Yellow – Optimistic
Purple – Selfless
Green – Strong
Orange – Brave
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