River Island partners with Snapchat in a first for UK retail
RetailGazette.co.uk - Sep 1st 2016, 14:52
Leading high street fashion retailer River Island is set to break new ground this season with their new Snap and Share campaign in partnership with Snapchat.
The campaign, which is centred on millennial shoppers, is a first for any UK retailer and will take over 280 River Island stores over the course of three months.
For the campaign, River Island and Snapchat have developed a number of bespoke branded filters which customers will be able to exclusively use on their Snapchat stories when in stores.
The filters are designed to highlight key brand and cultural messages and will vary across the season, enabling River Island to remain timely and relevant in the minds of their consumers.
The partnership with one of the fastest-growing social media platforms is also set to support River Island’s new polaroid-inspired advertising campaign.
Customers who share their images with the bespoke Snapchat filters across their social media channels will also have a chance to win a £1000 shopping spree and digital camera.
River Island marketing director Josie Roscop said the Snapchat partnership allows the retailer to tap into its mass reach, especially with millennials.
“When devising a plan for the launch of our new autumn/winter campaign, we wanted to explore new innovation and technology, seeking a fresh way for us to connect and engage with River Island customers,” she said.
“We are extremely pleased to be delivering both a River Island and a fashion first with this launch and we can't wait to gauge our customers’ reaction.”All content copyright Retail Gazette. All rights reserved
The changing UX and CX landscape
13/09/2019 - 16:16
An exceptional customer experience (CX) builds a foundation of loyalty and trust. Similarly, a positive user experience (UX) encourages brand connections with people wanting to come back for more. And yet, local organisations must learn to embrace these more effectively to differentiate themselves from their competitors.
Footgear gets go-ahead to buy Edcon's footwear brands
13/09/2019 - 09:24
Footgear, the South African retailer of branded and non-branded footwear, on Thursday received the green light to purchase the assets and business associated with Edcon Limited’s Edgars Active and High Key brands.
Ackermans launches A-list Summer collection
12/09/2019 - 11:08
With winter’s icy grip on the country, it's hard to believe that summer is around the corner. The onset of warmer days means that it’s almost time to ditch the winter wardrobe and embrace a lighter, brighter one. However, selecting a summer wardrobe can be a daunting experience, as consumers are spoilt for choice and simply don’t have the time to sift through the top trends - particularly when on a budget.
Online shopping business to shake up retail sector
12/09/2019 - 09:40
Allsale Club is a members-only online shopping business that aims to save consumers money on everything from everyday branded items to luxury items.
Canada's Hudson's Bay is fishing for young fashionistas
11/09/2019 - 10:39
When Sears Canada announced it was closing all of its stores in 2017, Hudson’s Bay Co (HBC) saw an opportunity: HBC’s Canadian department store chain would swoop in and snatch Sears’s customers. Managers gradually added mid-price apparel to stores from Nova Scotia to British Columbia and waited for sales to take off.