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Sylvie Hurford, Carla Norman and Michele Lagesse of Woolworths, with Greg Bailey of Tiso Blackstar.
Sylvie Hurford, Carla Norman and Michele Lagesse of Woolworths, with Greg Bailey of Tiso Blackstar.

SA’s favourite retailers announced in 2018 Sunday Times/Sowetan Shopper Survey


Issued by Samantha Pugh, Pugh Public Relations & Corporate Communications on behalf of Tiso Blackstar Group - Oct 8th 2018, 10:19

Now in its eleventh year, the 2018 Sunday Times/Sowetan Shopper Survey, conducted by Kantar TNS South Africa, has announced South Africa’s favourite retailers. The Grand Prix for overall best retailer is awarded to Shoprite, with Pick 'n Pay and Clicks in 2nd and 3rd place respectively.  

The Sunday Times/Sowetan Shopper Survey provides retailers with deep insights about what consumers really think of their brand – where they’re winning, and where they should be doing more.

More than 2,750 adult respondents over the age of 18, from both metropolitan and non-metropolitan areas of the country, were randomly selected and interviewed face-to-face. The final results were weighted to represent the population according to StatsSA 2015 mid-year population estimates. This year's survey also took into account the new Socio-Economic Measures (SEM's).

Reardon Sanderson, GM: Group Sales & Marketing for Tiso Blackstar says: “We believe the research delivered to the market through the Sunday Times/ Sowetan Shopper Survey allows SA’s retailers and advertisers to ‘get inside the heads’ of consumers and what drives their preferences for one retailer over another.”

As an indication of how competitive the retail market is, this year’s survey registered 34 new players across 12 categories. Of those 34 additions, 10 were new entrants to the Online Store category, with many of them being established retail brands.

Kantar TNS’ approach considers a retailer’s penetration in the marketplace whilst also examining its relative strength amongst its users and its relative attraction amongst non-users – the concept of relative advantage.

Retailers that placed in the top three of a category were awarded custom-made Trolley trophies created by the Reaboka Foundation, an NGO committed to the empowerment of rural communities.

Here are the 2018 Sunday Times/Sowetan Shopper Survey winners:

Sunday Times/Sowetan Shopper Survey Categories and Winners
Bed Stores - Bradlows
Furniture Stores - Bradlows
Hardware Stores - Cashbuild
Health and Beauty Stores - Clicks
Pharmaceutical Outlets - Clicks
Entertainment, Online and Book Stores - CNA
Men's Clothing Stores - Edgars
Shoe Stores - Edgars
Women's Clothing Stores - Edgars
Electronics and Household Appliances Stores - Game
Wholesalers - Makro
Home Accessories and Décor Stores - Mr Price Home
Grocery Stores - Shoprite
Jewellery Stores - Sterns
Online Stores -
Tyre and Auto Fitment Centres - Tiger Wheel & Tyre
Liquor and Bottle Stores - Tops at Spar
Sports and Outdoor Stores - Totalsports
Telecommunications Stores - Vodacom shop
Kids and Baby Clothing Stores - Woolworths

“By constantly analysing the marketplace to see how we ourselves can innovate, Tiso Blackstar has developed strong partnerships and trusted relationships with our retailer clients. We will continue to support the market with research that allows every business to know more, and become better,” concludes Sanderson.


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