Shoprite Group helps waiter become an entrepreneur thanks to his unique product offering
Shoprite - Mar 18th, 15:02
Phenyo Sebaeng (28) had to borrow money from two of his close friends in order to buy a bus ticket from Rustenburg to Cape Town, where he had secured a meeting with a buyer at the Shoprite Group's home office in January 2017.
“I was so scared not knowing what will happen or what the result will be. Amazingly he saw the potential of (my) unique product and gave me a chance.” Today Sebaeng is a national supplier of disposable ice buckets to Shoprite Liquorshop.
He had always harboured dreams of owning his own business, so when Sebaeng was unable to complete his marketing studies due to a lack of funds, he went in search of entrepreneurial opportunities.
“Conventional ice buckets and cooler boxes are heavy and expensive,” he explains. And so the idea for Sebaeng’s unique product was born. In 2015, while working as a waiter, he registered his company, Sebaeng Solution Manufacturing Company, and the trademark D-C.O.O.L.E.R.
Only two years later, after convincing his friends Refentse Letlhogonolo Mdangai and Thabang Makgamathe to invest in the business, Sebaeng stopped waitering in order to concentrate solely on his business.
“I still can’t believe what the Shoprite Group has done for us. They gave us an opportunity of a lifetime and on top of that they were very patient with us...what the Shoprite Group is doing for us still feels like a dream.”
Sebaeng’s disposable ice buckets are made from recyclable material with the added benefit that any logo can be printed on it. His ultimate goal is to manufacture these ice buckets in South Africa, but for now his main objective is to grow his client base further.
His advice to aspiring entrepreneurs is to “get an education and look for opportunities. Once you have discovered your strength, your passion and what you are good at, then there’s no need to waste time. Your ‘one day…’ could very well be today.”
Shoprite Group’s employees plant a sustainable garden for Bedfordview's elderly on Mandela Day
22/07/2019 - 08:49
On Mandela Day, the Checkers Gauteng Division along with Johannesburg mayor, Herman Mashaba, planted a food garden for the elderly people of De Wetshof Old Age Home in Bedfordview.
US retail sales rise as households spend more
18/07/2019 - 14:16
US retail sales increased more than expected in June, pointing to strong consumer spending, which could help to blunt some of the hit on the economy from weak business investment.
Refinery celebrates diversity with new fashion campaign
18/07/2019 - 11:39
Local fashion retailer Refinery is set to make waves across the local industry with its new spring campaign which embraces diversity, encouraging others to be unashamedly, authentically themselves.
Amazon offers $10 to Prime Day shoppers for access to their data
18/07/2019 - 09:53
Amazon.com has a promotion for US shoppers on Prime Day, the 48-hour marketing blitz that started recently: earn $10 of credit if you let Amazon track the websites you visit.
Retail sales jump in May ahead of expected rate cuts
18/07/2019 - 09:24
South Africa’s retail sales rose more than expected in May as sales of household goods, furniture and appliances expanded quickly, a hint that pressure on consumers was easing ahead of an expected lending rate cut that may further support spending.