‘Socially conscious’ manufacturer lands major contract with Shoprite
Shoprite - Mar 14th, 09:53
Plastic manufacturing and recycling company, Verigreen, has been awarded a multi-million rand contract to supply 25 different products under the Shoprite Group’s Ritebrand and Housebrand labels.
Owned by husband and wife team Mike and Thina Maziya and established in 2001, Verigreen has been manufacturing a range of drawstring refuse bags since 2012 and has expanded its range to include cooking, baking, freezing and food protection products.
“We pride ourselves on being environmentally responsible and socially conscious, a brand which is doing well while doing good. The Housebrand and Ritebrand business has been awarded on the back of our success in product innovation and our customer-centric business practice,” says Thina Maziya, Verigreen’s co-founder and head of marketing.
A unique feature of their products is that the raw material is provided by a group of Supa Mamas, which is also the name of their flagship brand available in Shoprite and Checkers supermarkets nationally. The Supa Mamas annually supply Verigreen with 360 tons of clean plastic waste, which is then recycled to manufacture their refuse bag products.
The Maziyas are confident that their business will be able to meet the increased demand for their products. They are looking to extend their Supa Mama programme beyond KwaZulu-Natal, where they are based, and the growth in business from the Group will certainly create additional job opportunities.
“I am acutely aware of the shortage of Black suppliers in major retail, so to land this business as a Black and relatively young manufacturing entity attest to the fact that the Shoprite Group is indeed committed to giving market access to local entrepreneurs,” according to Thina Maziya.
“It is crucial that retailers make a concerted effort to not only procure goods from established suppliers but also to get involved in the development of small to medium enterprises as the development of businesses like ours, contributes significantly to job creation and economic growth in South Africa,” she concludes.
Checkers brings world-class retail to Constantia with new flagship store
27/11/2019 - 13:01
Checkers has opened the doors to its state-of-the-art 2 330 m² flagship supermarket at the Constantia Emporium as the retailer continues to take innovation to new heights.
Woolworths carves out market share in SA
27/11/2019 - 10:11
In Australia, David Jones's sales declined 2.1%, with the company saying a store refurbishment contributed to the decline.
Push and pull strategies work together to keep consumers coming back for more
26/11/2019 - 10:20
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products. A pull strategy needs to coexist with the push to drive brand consumption. Integrating these strategies requires intelligent and insightful decision-making. This, in turn, requires data generated through smart technology which provides line of sight across the value chain from manufacturer to distribution, retailer to the consumer.
Exclusive leases must fall: Commission cracks whip on Shoprite, Pick n pay, Spar, Woolies
26/11/2019 - 09:57
The Competition Commission Inquiry into Grocery Retail, published on Monday, called for an end to the exclusive leases negotiated by national retail chains in all shopping malls across the country in a bid to open up access to markets for smaller players.
Today’s customers are loyal to speed and convenience, not brands
25/11/2019 - 11:15
Consumer expectations are rapidly shifting as technologies such as mobile, geolocation, social media and increasingly, Internet of Things devices and wearables, connect people to a world of easily accessible information and convenient services. With the ability to browse, compare and order with a few swipes and taps, consumers are becoming trained to value convenience and service above nearly anything else.