Spree wins CXA Digital Innovator Award for first image search shopping feature in Africa
Issued by sound pr on behalf of Spree - Aug 18th 2017, 10:18
The judges for the 2017 Customer Experience Awards (CXA) recently announced that online fashion retailer, Spree has won the Digital Innovator Award for its launch of the first image search shopping feature in Africa.
Beyond rewarding and celebrating professionals and companies for customer experience accomplishments, the CXA Awards is also an opportunity to discover ways of achieving customer experience excellence.
Spree recently launched their image search and similar style app features which identify clothing or footwear seen in photos and images and finds you something similar in their app. Within the existing search functionality, the Spree app also features a camera icon, which allows shoppers to take a live photo or upload an image from the smartphone photo library, and it’ll return visually similar items in seconds. Finding similar styles while browsing is now also easier: shoppers can tap and hold any product image in a Category or Search results view and the feature will highlight items that are visually similar.
Speaking about the award, Sven Schoof, Spree’s Head of Customer Experience says “We are immensely proud to have won this prestigious award. Our goal at Spree is to make the shopping experience for our customers as easy and intuitive as possible, and with our new image recognition capabilities and similar style shopping feature, we think we have come closer to achieving this. Searching for items with photos and images saves consumers from having to type keyword combinations, which is especially challenging on mobile devices."
"In a world where words are commonly replaced by emojis and images, it makes sense that our shopping habits follow the same path and we’re very proud to be the first online retailer in Africa to lead this visual trend.”
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