Advertise with fastmoving.co.za
 
 

The judges for the 2017 Customer Experience Awards (CXA) today announced that online fashion retailer, Spree has won the Digital Innovator Award for its launch of the first image search shopping feature in Africa.
The judges for the 2017 Customer Experience Awards (CXA) today announced that online fashion retailer, Spree has won the Digital Innovator Award for its launch of the first image search shopping feature in Africa.

Spree wins CXA Digital Innovator Award for first image search shopping feature in Africa

RETAILER NEWS

Issued by sound pr on behalf of Spree - Aug 18th 2017, 10:18

The judges for the 2017 Customer Experience Awards (CXA) recently announced that online fashion retailer, Spree has won the Digital Innovator Award for its launch of the first image search shopping feature in Africa.  

Beyond rewarding and celebrating professionals and companies for customer experience accomplishments, the CXA Awards is also an opportunity to discover ways of achieving customer experience excellence.

Spree recently launched their image search and similar style app features which identify clothing or footwear seen in photos and images and finds you something similar in their app. Within the existing search functionality, the Spree app also features a camera icon, which allows shoppers to take a live photo or upload an image from the smartphone photo library, and it’ll return visually similar items in seconds. Finding similar styles while browsing is now also easier: shoppers can tap and hold any product image in a Category or Search results view and the feature will highlight items that are visually similar.

Speaking about the award, Sven Schoof, Spree’s Head of Customer Experience says “We are immensely proud to have won this prestigious award. Our goal at Spree is to make the shopping experience for our customers as easy and intuitive as possible, and with our new image recognition capabilities and similar style shopping feature, we think we have come closer to achieving this. Searching for items with photos and images saves consumers from having to type keyword combinations, which is especially challenging on mobile devices."

"In a world where words are commonly replaced by emojis and images, it makes sense that our shopping habits follow the same path and we’re very proud to be the first online retailer in Africa to lead this visual trend.”

 

Read more about: spree | online | fashion | ecommerce | cxa awards | cx |

Related News

Christmas is coming: 3 ways retailers can ensure a more profitable festive season
14/10/2019 - 10:29
According to Stats SA, retail figures for December 2018, showed an annual decline of 1.4% instead of the expected 2.1% growth. It seems like brick-and-mortar stores are battling against depleting footfalls and decaying consumer confidence.

Shoprite makes significant positive impact
10/10/2019 - 11:01
The Shoprite Group’s significant positive impact in the countries and communities in which it operates have seen it subsidise staple products to the value of R141 million, donate surplus food and goods to the value of R60.4 million and serve more than 20 million meals to communities in need in the 2019 financial year.

Shoprite works to prevent childhood stunting
08/10/2019 - 09:46
The Shoprite Group has announced investment in several specific interventions to prevent childhood stunting which leaves one in four South African children under the age of five with lifelong cognitive, educational and employment challenges.

“Fashion King” David Tlale launches bespoke proudly SA shoe collection
03/10/2019 - 15:19
Global fashion maestro, David Tlale — feted around the world for his bold and elaborate designs — has teamed up with iconic shoe brand, Crockett & Jones, to produce a must-have collection of stylish and sophisticated formal footwear for young and trendy men.

NetFlorist gears up for Black Friday
03/10/2019 - 08:41
Black Friday falls on 29 November 2019 and NetFlorist is offering consumers extraordinary Black Friday deals and Cyber Monday specials. This is an ideal time to buy Christmas gifts, household appliances, back-to-school items and more.