Takealot and Superbalist to launch new annual event - The Ultimate Checkout
Issued by Atmosphere Communications - Jul 18th, 14:01
In line with international trends and following on the success of Black Friday, the Takealot Group is once again leading the charge with a first-of-its-kind shopping event in South Africa.
The Ultimate Checkout Sale is the Takealot Group’s beginnings of creating a South African version of an annual shopping event akin to those already established in the USA, China and India.
Kim Reid, Takealot Group CEO, says, “The year on year growth of Black Friday is an excellent indication of the appetite for big shopping events in SA. Internationally, annual events such as Amazon’s Prime Day, Alibaba’s Singles Day and Flipkart’s Big Billion Days highlight the demand for tailored shopping experiences in addition to great deals. What makes The Ultimate Checkout different is that it is built on shopper behaviour and we are hoping to establish this as an annual event.”
The Ultimate Checkout deals are based on analysis of behaviour and trends of over 1.7-million shoppers on Takealot (online general retail) and Superbalist (fashion and homeware). This shopper-centric approach focuses on the highest-rated, most searched for, and most wish-listed products.
The Ultimate Checkout will kick off at 00:01 on 24 July and run as follows:
○ 24 July - Day 1: Deals on highest rated products
○ 25 July - Day 2: Deals on most searched for products + highest rated products
○ 26 July - Day 3: Deals on most wish-listed products + most searched for products + highest rated products
Shoppers who purchase across both Takealot and Superbalist over The Ultimate Checkout period, 24 - 26 July, will stand a chance to win a grand prize of R20 000 in vouchers from Takealot (R10 000) and Superbalist (R10 000).
Trends helping fashion retail SMEs scale up
23/08/2019 - 10:54
Retail is going through change along with the rest of the digital world - but it’s one of those touchy-feely zones, where online does not always size-up to an actual shopping experience.
The art of retailtainment
30/07/2019 - 12:45
Experiential retail is pretty much anything that happens around the sale of a product. Then there’s “retailtainment”, a term made popular by American sociologist, professor, and author George Ritzer. He describes retailtainment as the use of “Ambiance, emotion, sound and activity to get customers interested in the product and in a mood to buy." Other terms used to describe retailtainment are "inspirational retailing" or "entertailing." I’ve seen three particular retailtainment trends cropping up – using either one or a combination of ambiance, emotion, sound, and activity.
Naspers's Superbalist eyes R1bn in annual private-label sales
11/07/2019 - 09:31
Superbalist, the SA online fashion retailer owned by Naspers, expects to generate more than R1bn in annual revenue from its private-label, or in-house products, within the next three years.
Five things you need to know about the pharmaceutical industry
14/06/2019 - 11:10
The pharmaceutical sector - both locally and globally - is following suite with general retail and going through uncertain times. More consumers are shopping the basics with baskets of necessities only. As CEO of the Shoprite Group, Pieter Engelbrecht, said in response to their interim results (which speak for the average South African), “In the external operating environment, economic conditions have left the group's core customer under significant financial pressure.”
5 Tips to turn your LinkedIn company page into a lead generation page
27/05/2019 - 11:43
LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing.