Advertise with fastmoving.co.za
 
 

The Shoprite Group, has purchased over 20 million cartons of apples and pears for its Shoprite and Checkers customers  in 2689 outlets in 15 African countries and the Indian Ocean Islands from Tru-Cape Fruit Marketing.
The Shoprite Group, has purchased over 20 million cartons of apples and pears for its Shoprite and Checkers customers in 2689 outlets in 15 African countries and the Indian Ocean Islands from Tru-Cape Fruit Marketing.

The Shoprite Group purchases over 20 million cartons of Tru-Cape apples and pears

RETAILER NEWS

Fin24 - Oct 10th, 15:49

The Shoprite Group has purchased over 20 million cartons of apples and pears from Tru-Cape Fruit Marketing for its 2 689 Shoprite and Checkers outlets in 15 African countries and the Indian Ocean Islands. 

In 2010 Tru-Cape marked the delivery of its 10 000 000th carton of fruit to The Shoprite Group’s fruit and vegetable procurement arm Freshmark.

Growth in the fruit and vegetable category, as well as Tru-Cape's increased ability to source apples and pears from different climatic regions along with Tru-Cape's Gauteng-based storage and distribution facility, meant more fruit is reaching South Africans than before.

Roelf Pienaar, Tru-Cape’s managing director, said as a wholly grower-owned business, its integrated approach to owning and managing the value chain has proven beneficial for its growers and suppliers alike.

"Despite our leading position we continue to search for ways to do what we do better with on-going attention to our quality, people and processes," said Pienaar.

Freshmark’s managing director Dr Johan van Deventer said Tru-Cape’s focus on people, processes, quality and continuity has resulted in quality produce delivered on demand. This meant Shoprite Group's customers can have an uninterrupted supply of fruit throughout the year.

“As we mark the purchase of the 20 000 000th carton of fruit from Tru-Cape for our customers in Africa, SA and elsewhere in the world, we look ahead to a continued relationship that will grow even further to benefit Shoprite and Checkers customers, the growers and Tru-Cape going forward,” said Van Deventer.

Pienaar said Tru-Cape’s growers in the Elgin, Grabouw, Villiersdorp and Vyeboom valleys, the greater Ceres region and in the Langkloof, near the Garden Route, along with its grower-owned processing, packing and storage facilities Two-a-Day and Ceres Fruit Growers, means that based on trees in the ground at the moment the company would be able to manage more than 50% more fruit in the next five years.
Fin24.com 

Related News

Faster and more sustainable agricultural growth is crucial for Africa
12/10/2017 - 14:12
When the economies of Nigeria and SA recently rebounded, it wasn’t oil or minerals that did the trick. It was agriculture. Faster and more sustainable agricultural growth is crucial not only to the continent’s economy but also to its ability to feed and employ its surging population.

Shoprite Group pumps resources into water-scarce communities
09/10/2017 - 13:22
Drought-stricken communities in the Eastern Cape now have access to clean drinking water following the installation of two new PlayPumps.

SA sees record maize crop even bigger in last estimate
29/09/2017 - 13:48
South Africa boosted its final estimate for this year’s record crop as the pace of deliveries continues to point to a bumper harvest.

Shoprite opens 14 new stores, creates 820 new jobs in one week
28/09/2017 - 14:55
The Shoprite Group created more than 820 new job opportunities with the opening of 14 new stores across 6 different provinces in South Africa.

Italian fruit & vegetable exports worth €2.3 billion
28/09/2017 - 11:08
Italian fruit and vegetable exports in the first half of 2017 reached two million tonnes, and were worth €2.3 billion, according to the Italian fruit growers association Frutimprese.