Timberland stores testing interactive shopping experience
RetailCustomerExperience.com - Feb 9th 2012, 09:16
Timberland has launched an interactive shopping experience to help shoppers discover the great outdoors with Timberland gear, technologies and brand storytelling, according to a company press release.
The retailer worked with Apologue Experience Design Firm to create an interaction between product and digital innovation, transforming the typical retail touch point into a more meaningful communication tool that delivers relevant information and emotional branding to Timberland's global consumer.
Apologue, in collaboration with Automata Studios, Iron Claw and Audio, Video & Controls, designed a custom, open-source cloud-based HTML5 system that is able to dynamically retrieve remote data and create real-time, uniquely-generated storytelling at every interface touch point, in every store at any location around the world. The system allows Timberland to add and tag assets for immediate integration into the storytelling all around the world in real-time, while being managed and monitored from a central location, the company said.
Timberland said the aim of the interactive touch points is transcend traditional retail models by transforming the shopping experience into a dialogue between the brand and the customer. The system is designed to adapt, capture and learn from each store globally, providing unique, location-specific content to individual stores and inviting customers to provide meaningful feedback about Timberland products and initiatives that can then be converted into meaningful data for the brand.
New CEO for Pick n Pay
03/10/2012 - 10:18
Johannesburg - Pick n Pay Stores [JSE:PIK] announced on Wednesday that after an extensive international search, it has appointed Richard Brasher, the former Tesco board member, as Pick n CEO effective from February 2013.
One of SA’s most popular national retail centre
28/09/2012 - 14:57
Norwood Mall’s new tenant mix, including anchor tenants Pick n Pay, Woolworths, Dis-Chem and, latest addition, Food Lover’s Market, has created one of the most commanding retail attractions for a centre of its size.
Sales of 'smart devices' soar globally
27/09/2012 - 09:20
Washington - Global sales of so-called smart connected devices - computers, smartphones and tablets - rose sharply in the past quarter, driven by smartphones and tablets, a survey showed Wednesday.
Retailers Can Capture More Sales at Front End: Research
26/09/2012 - 08:34
Retailers may be missing incremental sales opportunities at the front end, according to recent front-end best practices gleaned from research completed by Wrigley.
Tiger Brands acquires a 63.35% shareholding interest in Dangote Flour Mills in Nigeria
25/09/2012 - 08:54
Tiger Brands Limited (“Tiger Brands”) and Dangote Industries Limited (“Dangote”) are pleased to announce they have executed a share sale and purchase agreement which will result in Tiger Brands acquiring a 63.35% shareholding in Dangote Flour Mills Plc (“Dangote Flour Mills”) for approximately R1.5 billion from Dangote. The transaction is expected to be effected during the first week of October 2012.