Advertise with

Woolworths well on its way to healthier queues
Woolworths well on its way to healthier queues

Woolworths well on its way to healthier queues


Business Day Live - Jun 10th 2016, 11:53

By the end of June, half of all Woolworths stores will have removed sweets and chocolates from the checkout aisle, and replaced them with "better snacking options", says the retailer. 

These new snacking options will not include fresh vegetables and fruit. However, instead of sweets, chocolates, and crisps, customers can expect to see dried fruit, biltong, and nuts.

Woolworths said the choice of these items was based on initial research, but the company remained open to suggestions concerning alternative snack options.

"We are well on track to deliver on our target of 166 stores completed by the end of June," said Woolworths on Thursday.

"This June milestone in the sweets and chocolates relocation roll-out will represent 50% of all our stores, with the remaining 50% to be completed during the course of 2016 and 2017."

Woolworths announced the move in August 2015 as part of its Good Food Journey initiative, which aims to offer healthier options to customers.

Absa Investments retail analyst Chris Gilmour said Woolworths had "done their homework".

"They are trying to differentiate themselves as the healthier and upmarket alternative." Gilmour said goodies in the checkout aisle were impulse buys that, in most cases, the customer would probably not have bought had they been located elsewhere.

Retailers do not report how much revenue they generate from goods in the checkout aisle, but it is understood these revenue streams are strong.

Tesco, the UK’s largest supermarket chain, announced in 2014 that it would be removing junk food from its checkout aisles.

Since then, Tesco has been criticised on numerous occasions, as crisps and other junk foods continue to be spotted there.From Business Day Live 

Read more about: woolworths | tesco | south africa | retail

Related News

Brands leave R34 bn in lost sales on the e-commerce table - report
22/09/2019 - 13:19
By 2021, over 20-million South Africans will shop online.

Retail sales remain muted with consumers under pressure
20/09/2019 - 14:31
Retail sales for July marginally declined to 2 percent year on year as sales growth continued to reflect a muted demand in South Africa, with consumers’ discretionary income under strain.

Pick n Pay rolls out R4 lifetime reusable bag made from recycled plastic bottles
20/09/2019 - 14:14
Pick n Pay is rolling out its new budget green People n Planet reusable bag nationally after a successful trial with customers earlier this year. The bag is expected to be in all stores by mid-October.

Zara launches online store in South Africa
19/09/2019 - 11:58
Zara has launched its online sales in SA through its dedicated website This marks an important milestone in the expansion of Zara’s integrated store and online platform into markets where it already has a store presence.

Pick n Pay launches collectable Rugby Super Cards
19/09/2019 - 11:28
Local sports fans can once again feel part of the upcoming rugby tournament thanks to the launch of Pick n Pay’s new Rugby Super Cards.