Advertise with

CEO breaks silence over anti-Cell C billboard
CEO breaks silence over anti-Cell C billboard

CEO breaks silence over anti-Cell C billboard

SERVICES NEWS - Nov 18th 2014, 10:03

Cell C CEO Jose dos Santos has expressed his disappointment that the company failed its customer, George Prokas – the person behind the anti-Cell C banner. 

Following what he felt was bad service from Cell C; Prokas erected a large billboard and the World Wear shopping centre on Thursday 6 November 2014.

This billboard makes the claim that Cell C is “The most useless service provider in SA”.

Cell C took legal action against Prokas and the World Wear shopping centre to have the banner removed.

However, on Thursday, 13 November 2014 the South Gauteng High Court ruled that the anti-Cell C billboard could stay up.

Dos Santos broke his silence regarding this issue. Speaking to Bruce Whitfield on Radio 702, he said that he instructed a full audit to establish what went wrong, and how best to resolve the matter.

“The issue goes back a year. Prokas sent his phone in for repairs, but he never got the phone. The franchisee said that he did get the phone,” explained dos Santos.

“I am furious about the lack of administration procedures that were breached by the franchisee and within my own organisation,” said dos Santos.

Dos Santos added that he is very upset that Cell C let Prokas down as a Cell C customer. He took the view that the customer is right, and tried to settle the matter with Prokas.

“When I sent him a letter, I offered him a new iPhone 6 to replace his iPhone 4 he never got back,” dos Santos said.

Cell C was also willing to write off all Prokas’ outstanding fees concerning handset fees if he settled the outstanding amount on usage charge.

However, said dos Santos, Prokas said he was not interested.

Banner was not the right call

Commenting on Prokas’ decision to erect a banner, dos Santos said that this was not the right thing to do.

He explained that the Cell C employee whose name and mobile number was displayed on the banner received 400 calls in a short period. He also had to endure verbal abuse from many people.

Dos Santos said that they had to protect Cell C’s employees and the company’s brand, which is why they went to court to have the banner removed.

The Cell C CEO added that Prokas is still a happy customer of Cell C on another number.From 2014 Copyright, BusinessTech. All right reserved. 

Related News

All women team brew special beer to celebrate Women's Month
05/08/2019 - 10:38
SAB will be launching BOLD BREW– a beer designed and brewed entirely by women– this limited edition small batch beer is exclusively available at the SAB World of Beer in Newtown, Johannesburg.

Cape Town vs Johannesburg- where are retailers really winning?
15/07/2019 - 16:11
New global research by Vend, a cloud-based retail software platform for independent retailers, has found that Cape Town independent stores enjoy average transaction values up to 49% higher than retailers in Johannesburg.

Lewis Group flags profit drop as sales slow
17/05/2016 - 08:39
Johannesburg - The Lewis Group expects a drop in full-year profit of up to 29% after sales slowed in the second half of its trading period due to a weak economy, the company said on Monday (16 May).

Sunday Times maintains position as SA’s most read newspaper with 3.7M readers
25/04/2016 - 11:16
Johannesburg - In the latest and final AMPS survey conducted for the publishing industry, core titles in the Times Media stable have continued to grow their audiences despite the -3.6% overall drop in newspaper readership in South Africa.

Clicks sees earnings rise on resilient markets
22/04/2016 - 09:16
Johannesburg - Clicks [JSE:CLS] forecast higher earnings this year, citing expectations that demand for its products will remain resilient despite a weakening outlook for consumer spending.