Advertise with

Facebook buys video ad company LiveRail
Facebook buys video ad company LiveRail

Facebook buys video ad company LiveRail

SERVICES NEWS - Jul 7th 2014, 14:50

California – Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps. 

LiveRail, founded in 2007, also provides marketers with access to premium video inventory and data to help decide where to show their ads.

In a press release, Facebook said that LiveRail’s video supply-side platform (SSP) “ultimately offers a complete advertising solution for video publishers,” and that it is excited for the future of video advertising.

Facebook has been active with digital display ads, including recent forays into a mobile ad network and ads targeted by user browsing history. However, although Facebook has done some video advertising in its news feeds, purchasing LiveRail demonstrates a much wider interest in video ads moving forward. Rival Google has been heavily involved in video advertising. Terms of the deal were not disclosed.

Read more about: liverail | facebook | california | advertising

Related News

Instagram adds shopping feature for US users
22/03/2019 - 09:34
Facebook’s Instagram is trialling a feature that lets US users shop from the photo-sharing app by using a “checkout” option on items tagged for sale, the company said.

2018 Financial Mail AdFocus Award winners announced
28/11/2018 - 08:40
Members of the South African marketing and communications industry came together last night at The Venue in Melrose Arch, to celebrate advertising effectiveness at the annual Financial Mail AdFocus Awards. Since their inception in 1990, the AdFocus Awards have provided a platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen as well.

Connecting in a new ad world
14/11/2018 - 13:59
In a constrained economy, and to remain relevant and keep ahead of the game, advertising agencies need to do things out of the ordinary. That’s the opinion of Mariana O’Kelly, executive creative director at Ogilvy SA, the recent winner of the Sunday Times Top Brands awards’ Robin Putter prize.

Lego launches first global Christmas advert
06/11/2018 - 09:36
Lego has launched its first ever global Christmas campaign, as it continues to push forward its TV marketing presence after a four-year hiatus.

The story substance - Why the world wants a story and not a sale
23/10/2018 - 10:49
People are confronted daily with a slew of messages resulting in content fatigue. Added to this is a mass amount of remarketing tactics based on search and content consumption behaviour, which ads to this content overload. Now, in a world where every brand is fighting for attention, how will brands stand out?