Facebook buys video ad company LiveRail
ChainStoreAge.com - Jul 7th 2014, 14:50
California – Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps.
LiveRail, founded in 2007, also provides marketers with access to premium video inventory and data to help decide where to show their ads.
In a press release, Facebook said that LiveRail’s video supply-side platform (SSP) “ultimately offers a complete advertising solution for video publishers,” and that it is excited for the future of video advertising.
Facebook has been active with digital display ads, including recent forays into a mobile ad network and ads targeted by user browsing history. However, although Facebook has done some video advertising in its news feeds, purchasing LiveRail demonstrates a much wider interest in video ads moving forward. Rival Google has been heavily involved in video advertising. Terms of the deal were not disclosed.
Gen Next: Micro-influencers offer authentic engagement
25/06/2019 - 15:31
Today’s youth consumes a collective $44bn of spending power. However, traditional advertising appeals less to today’s youth than to previous generations. In this environment, influencer marketing has shown exponential growth in recent years.
Egg Films' & One Show awardee creates nostalgic new TVC for Cadbury
16/05/2019 - 09:45
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films' Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heartstrings.
Brand engagement and the seniors' market: golden truths about the golden years
13/05/2019 - 11:19
It’s no secret that we live in a youth-obsessed society. This is perhaps no more evident than in the contemporary branding, media, marketing, and entertainment industries. Page through any mainstream publication, peruse the advertising screened on prime-time television or consider the media personalities that are held in the highest regard to see just how much youthfulness is lauded. Even from a strategic perspective, there is hardly a brand in existence today that is not affording consideration to attracting and engaging the “youth market”.
Dove aims to break beauty stereotypes
25/04/2019 - 11:37
If global beauty brand Dove has its way, advertisers worldwide will start taking female representation more seriously.
Dove partners with Getty Images and Girlgaze to launch Project #ShowUs
29/03/2019 - 09:47
Dove has taken action with Getty Images, Girlgaze and women around the world to create Project #ShowUs – the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes by showing women as they are, not as others believe they should be.