PepsiCo and Pfizer's social networking recruitment drive
ProcurementLeaders.com - May 4th 2012, 09:30
Human Resources departments at companies including PepsiCo, Pfizer, Red Hat, First Citizens Bank and Netflix have been trialling a social media tool designed to improve staff recruitment efficiency.
The companies have been testing LinkedIn’s new Talent Pipeline service, which enables recruiters to manage recruitment leads in one place, regardless of the source. Talent Pipeline will be included for free as part of LinkedIn’s flagship Recruiter product.
“This solution will transform what’s possible for our recruiting organisation,” said Jim Schnyder, senior recruitment lead at PepsiCo. ‘In Talent Pipeline, we now have a centralised system in which we can create talent pools – based on LinkedIn searches, but also from other sources that we upload to the Recruiter platform, such as our own spreadsheets, random files, and more – that are globally accessible, searchable and editable.”
According to LinkedIn, the rise of social media and other new sources of potential candidates are driving a shift toward more direct sourcing and recruiters expanding their search beyond active candidates to include ‘passive’ candidates - those professionals not currently looking for their next career opportunity.
“Identifying and building relationships with these potential hires before they enter the formal job application process enables companies to react faster to hiring needs as they arise,” LinkedIn stated.
“In fact, 92 % of senior leaders in human resources and talent acquisition in the US regard recruiting % candidates as central to or a part of their recruitment strategy, and 61 % plan to increase their focus on recruiting passive candidates this year, according to recent research conducted by LinkedIn.”
The social networking company added that this strategy makes pipelining a top priority, but the proliferation of sources – from business cards collected at conferences and recruiting events to niche job sites and referrals - makes it difficult for recruiters to track and stay up to date with all their leads.
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