Advertise with

SA Facebook users in alarming decline
SA Facebook users in alarming decline

SA Facebook users in alarming decline

SERVICES NEWS - Mar 11th 2013, 08:48

Social network Facebook has continued to lose South Africa users in February, according to data from social media monitoring firm, SocialBakers. 

The trend started towards the end of 2012, with Michal Wronski, MD of information analysts, Fuseware, citing social media fatigue and boredom.

Facebook has shed 293,000 users in South Africa in the last month alone, or 5.3% – only behind Japan out of the top 50 countries who boast the most Facebook users.

And worse still, as many as 815,040 users have left the site over the past three months – a loss of 14.73%.

South Africa is ranked 32nd in terms of user numbers, with a penetration rate of 11.29% compared to the country’s population and 89.75% in relation to number of Internet users.

The total number of Facebook users in South Africa now stands at 5.534 million, showing growth of approximately 176,960 users in the last six months.

Wronksi supports the accuracy of the data as it pulls directly from the FB API (Application Programming Interface).

The online analyst opined that users were being drawn to other social sites including Twitter, Pinterest and Instagram as they provide a “more direct, real-time and less brand-invasive way of accessing the digital social sphere”. 

Related News

Instagram adds shopping feature for US users
22/03/2019 - 09:34
Facebook’s Instagram is trialling a feature that lets US users shop from the photo-sharing app by using a “checkout” option on items tagged for sale, the company said.

The signs are here that South Africa has reached its economic crossroad
03/12/2018 - 11:37
While South Africa attempts to shore up its own economy amid high inflation rates and a stuttering inherited financial system, the continent as a whole continues to grow. The big question, though, is whether South Africa will get left behind in terms of international investment if it doesn’t improve its financial situation, and how to avoid this.

3 Instagram mistakes that could land your brand in hot water
06/11/2018 - 08:44
Instagram is fast becoming a hugely important sales channel for retailers - as a way to showcase your store and brand, market new products and promotions, and even tap into social selling. If you’re marketing on Instagram, chances are you’re in it because you want to increase customer engagement, followers, and ultimately, revenue.

Burberry to launch product drops on instagram
02/11/2018 - 10:10
Burberry has revealed plans to launch limited monthly product drops over Instagram as it ramps up its fashion releases.

Egypt lifts SA fresh goods ban as listeriosis threat subsides
20/09/2018 - 14:32
The department of agriculture, forestry and fisheries says Egypt's government has lifted its temporary suspension of fresh fruits and vegetable imports from South Africa, which stood as a precaution to prevent the spread of listeriosis there.